Real Estate SEO >> Website Content

Real Estate Content for Your Website

Many real estate agents and brokers use what I refer to as "stock content" on their websites. This is content that appears on many other real estate websites as well. It often gets handed down from a real estate franchise / corporate headquarters to the individual agents and brokers.

While this type of content may be well written and informative, it has several key disadvantages when compared to original content. Stock content will never rank as high as original content in the search engines. It will never address your specific audience, since it's written for a "generic" audience. And it won't help you set yourself apart from the competition.

The Benefits of Original Website Content

Sure, it takes effort to create original content for real estate websites and blogs. But the advantages outweigh the efforts involved. Better still, if you use our website content service, the process will be effortless for you! Here are the primary benefits of having original real estate content on your website:

• Original website content ranks higher in search engines than stock content.
• Original content can be developed around your specific audience, location, etc.
• Original web content can help you set yourself apart from all of those stock websites.

The Search Engines Favor Original Content

A single web document (such as a page of content) will usually only be indexed by a search engine once. For example, if you were to duplicate this page of content onto ten other real estate websites, those reprint versions would never rank as high as the original page. It would create too much redundancy. Check out this list of online copywriting tips for more on this subject.

So this begs the question — if your real estate website is full of stock content that appears on dozens of other websites, what chance do you have of earning top rankings in the major search engines? The answer is slim to none.

Our Approach to Real Estate Content

Before we write a single page of website content for a real estate client, we seek to understand two important things. Who is the audience, and what topics are most important to them? We would then conduct a thorough round of keyword research (using tools such as KeywordDisovery.com) to find out how your audience is using the search engines.

Based on this research, we would create well-written content for your real estate website — the kind of content that educates your audience while also helping your search engine visibility.

If you combine the kind of real estate content we can create for your website with a bit of link building work, you would boost your search engine rankings even more. This is the path to more website traffic. You start with the building blocks of web content, and then you seek to improve your website's link popularity. We can save you a lot of time and energy by handling the first part for you, by providing you with original content for your real estate website.

The diagram above shows the method we use to create website content for real estate clients. We prefer to create one page of content for each of the key phrases being searched by your target audience. This gives people what they're looking for, and it also gives search engines what they need to properly categorize and rank your website. In fact, keyword research is usually the first step in our process.

Quality Content & Quick Delivery

Above all else, there are two things that separate us from our competitors. The first difference is quality. Many so-called "SEO writers" produce keyword-stuffed gibberish that caters to search engines at the expense of the people who matter most. We produce the kind of quality content that helps you educate your audience and position yourself as an authority, while also helping with search engine visibility. We put people first and search engines second, the way it should be.

The second major difference is speed and responsiveness. We have a Client Services Manager (Melissa) who ensures that all emails are answered, that all clients are kept well informed, and that all projects are completed on time. We will deliver your content quickly, but without sacrificing quality.

Web Writing Credentials

Brandon Cornett (our content developer) has written literally thousand of pages of website content over the years — most of it for real estate websites / clients. His work can be found all over the web and includes articles, press releases, web pages, newsletter copy and more. His work at EzineArticles.com has generated nearly 80,000 page views over the last few years. So you can rest assured that your real estate content will be created by an expert copywriter with plenty of experience!

How the Process Works

1. Tell us how much content you need, the general topics, etc.
2. To expedite things, you can pay securely online (no need to mail a check).
3. Once we receive the first half of payment, we will begin your project.
4. Small orders can be delivered within 72 hours; larger orders take longer.
5. We will email your website content to you in Microsoft Word format.
6. If you need help getting the content online, we can help with that too!

Cost & Details

Our pricing is flexible to make your life easier. You can purchase our copywriting services individually, on a page-by-page basis. Or you can purchase multiple pages at once. Prices vary based on the amount of research involved. We are happy to provide you with an exact quote based on the size and scope of your project.

Project	Description	Cost
Writing and optimization	Based on information you provide, we will write your web pages and optimize them for search engine visibility (including META tags, title elements for each page, etc.)	$100 / page
Research, writing and optimization	Same process as above, but also includes research on page topics. We will research your chosen topics, write the web pages and optimize them for search engines.	$150 / page

* Within this context, a page of web content equals 550 - 700 words.