Title Treatment for Search Engine Visibility

The purpose of this service is to (A) identify your website's most important phrases based on actual search behavior / usage, and (B) incoporate those key phrases into the title elements of your web pages. Ultimately, this can improve your search engine's visibility and ranking for those key phrases.

What's a Title?
Search engines give a lot of consideration to title elements, especially on older websites. The title element resides within the HTML code that makes up each of your web pages.

The HTML title also shows up in the blue bar at the top of your web browser, up above the navigation buttons and the address bar. When your website shows up on a search engine results page, the title will be prominent above the listing. This is where your titles either pull readers in, or lose them forever.

My Approach to Titles
I write titles that are (A) based on key phrase research, (B) designed to pull in readers like a headline, and (C) relevant to the actual content of your web pages. I'll also create a unique title for each page of your website for greater search coverage and less redundancy.

Why Titles are Important
Important for search engines and people alike. For search engines ... for people. So the proper use of titles requires both key phrase research and good copywriting skills.

Benefit for Older Websites

I'll analyze your website and the website of one of your top-ranking competitors. I'll conduct a detailed comparison that covers the most important aspects of search engine visibility, such as inbound link profile, content structure, age of domain and other factors. I'll compare your performance in each of these categories to the performance of your top-ranking competitor. This will tell you the areas where your website is lacking (by comparison).

Benefit for New Websites

The road map to success picks up where the competitive analysis leaves off. Once I've determined where your website needs improvement (for better search engine visibility), I'll tell you how you can go about improving it. This high-value report will cover the same tactics that I use on a daily basis -- content creation, article marketing, and link building to name a few. The road map will also have links to many resources that will help you along the way ... resources I've discovered over a period of several years.

This Service Includes the Following:

Preliminary phone interview so I can learn about your services, location, etc.
I will conduct extensive research using WordTracker.com and similar tools to determine the most valuable phrases for your website and niche. I'll put these key phrases into a spreadsheet for your future use as well as mine.
Writing title and description tags for each page of your website (see pricing tiers below).
I will add the title and description tags to your website, if you have access to your web files. If you don't have access to your web files, I'll provide the titles and descriptions as a Word document.
A follow-up phone consultation to answer any other questions you might have, and to offer advice for moving forward with your web success.

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