Online Press Release Writing & Distribution

I've been using online press releases to increase search engine visibility (for myself and for clients) for several years now.

The reason I still use them to this day is that they work. Even a single press release can boost your online visibility ... but when you distribute them on a regular basis, the benefits pile up.

SEO Value of Online Press Releases

Online press releases help with search engine visibility in several ways:

Press release visibility - A keyword-rich press release distributed properly will come in relevant search results for a long time to come. This gives your audience another way to find you online. Even if they don't find your website, there's a good chance they'll encounter your press release(s).
High-powered link - Also, simply by publishing your release with a site like PRWeb.com, we will gain keyword-rich hyperlinks back to your website. If you know anything about search engine visibility, you'll know what such a high-powered link is worth over the long-term!
More links by syndication - The real magic of an online press release happens when you publish it across the web. A lot of news and information websites uses sources like PRWeb for content. This means your press release has the potential to travel far and wide, always taking those keyword-rich hyperlinks with it.
PRWeb.com explained - I use PRWeb.com because they do a great job with online distribution. Many of the press releases I've submitted here get picked up by Yahoo News and other high-visibility sources. Read their explanation of benefits.

Example of Online PR Success

Here's an example of how online press releases can increase your inbound links, boost your search engine visibility, and bring direct traffic (all at the same time).

I submitted this press release through PRweb.com. Note the keyword-rich hyperlinks that are pointing back to my website.
In addition to those links, my press release wound up on many business, marketing and real estate-related websites (with those links intact). Here's one example of many.
This press release also led to plenty of direct exposure and inquiries. People read it, found it interesting, and contacted me to learn more.
All that from one press release! Sure, results vary. But this is proof of the potential that awaits you.

It Helps to Be Newsworthy

When it comes to press releases, it really does help to be "newsworthy." Remember, the goal here is to generate favorable exposure in addition to the search engine benefits. Sure, a decent press release will generate some backlinks to your website. But a truly interesting or unique press release will travel further, lead to inquiries, generate more exposure, and create more backlinks (SEO benefit).

Real Estate Press Release Examples

You pioneered a new and unique marketing program.
You recently come onto the scene as a new agent.
You recently launched a new and informative website.
You won an award or set a sales record.
You sold a really unique home, or there's a unique story involved.
You overcame trials and tribulations to achieve success.
You recently made a career move to real estate from an unrelated field.
Anything else unique, significant, interesting or apart from the norm.

Press Release Writing & Distribution (1 release) - $475

Price includes interview call, writing with one round of revision, formatting and online distribution. I will distribute your release through PRWeb.com and one other online PR service (such as WebWire.com). This price also covers the $80 distribution fee at PRWeb.com.

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Questions About This SEO Service?
If you have any questions about this service, or would like to purchase a similar service that's not listed here, please contact me at your convenience.

Related article: How to optimize a press release

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