Keyword / Key Phrase Research

People search for things online by entering words and phrases into their search engine. So in order to help them find your website, you have to incorporate the right kinds of phrases in all the right places.

The trouble is, a lot of people waste time, effort and opportunity by incorporating the wrong phrases. This limits the number of people who find your website, and it prevents you from tapping into the best audience of all — people searching for exactly you what provide!

Internet Assumptions - A Costly Case Study

Here's a true story about using the wrong kinds of phrases on a website. In a previous job position, I managed the search engine optimization program for a number of high-end real estate websites.

One of the home builders referred to their product as "luxury estates." All over their website, it was luxury estate this, and luxury estate that. There were also very few mentions of their city name.

So I did some research using public, paid services WordTracker.com plus a variety of private tools. I built a list of phrases people were searching, as well as those they weren't. As it turned out, no one in the builder's city was searching for a "luxury estate" (no surprise), but thousands of folks were searching for "custom homes" plus the city name.

By adjusting the page copy and other elements accordingly, we more than doubled the client's search traffic — qualified search traffic, that is — in less than three months.

But it's important to note that the phrases used on this builder's site did not always translate to their counterparts in other city or states. People use different language in different places.

For instance, I helped another builder in a posh area of Florida — same product, different location. Only this time, few people were searching for the phrase "custom home." My guess was because all the homes in that area fell within the "custom" category, so people just referred to them as homes (plus the city name).

What's My Point?

When it comes to real estate search engine optimization, you make assumptions at your own risk. If you start your SEO program off by guessing which words and phrases you should include, or what kind of content to create, you're missing the opportunity to connect with a lot of folks who want exactly what you provide! That's where this service comes into play.

Summary of This Service

After interviewing you on the phone, I'll do hours of extensive research to see what people are searching for online, how competitive those phrases are, how relevant they are to your business model, etc. I'll compile this information for you into a nice neat spreadsheet labeled for clarity.

I'll go over this information with you through a phone consultation, explaining what it means and how you can use it. And if that weren't enough, I'll write up a follow-up report to help you move forward smartly.

Keyword / Key Phrase Analysis Includes the Following

Based on your location, your services and your target audience, I will conduct extensive keyword / key phrase research and develop a list of your top 20 - 30 phrases. This will help you focus your SEO efforts on the words and phrases that matter most — the ones people are actually searching. To do this, I use a paid research service, some free tools, and some private tools to build a proper list of search phrases. And of course, my years of experience come into play. ;-)

No more guessing! — This service eliminates the guesswork and gets your SEO program started on the right foot. To summarize, you get the following:

Preliminary phone interview so I can learn about your services, location, etc.
Extensive keyword / key phrase research to determine the most valuable phrases for your website and niche.
An easy-to-read spreadsheet of the 20 - 30 key phrases I deem most valuable to you.
A one-hour phone consultation to explain the list of phrases, how you can use them, etc.
A follow-up report covering the things we spoke about during our consultation, plus a lot more.

In my report, I'll explain how and where you should use your key phrases. This includes making them a natural part of all your online publishing efforts — web content, blogging, articles, press releases, etc.

Is it Worth It?

I know this service is worth the price (and then some), or I wouldn't have bothered creating it. But you're the one who needs convincing, so let me put it this way. You get the thorough and professional research, the data sheets, the phone consultations and the follow-up report for $650.

Price out some other search engine optimization consultants (who probably don't have the real estate marketing insight that I have) and see how much they cost.

Lastly, consider the fact that your website is a full-time employee who never sleeps, complains or comes in late. How much is that employee worth to you? Doesn't it deserve the best?

Purchase Key Phrase Research Service - $650

All major credit cards welcome. Privacy policy

Questions About This SEO Service?
If you have any questions about this service, or would like to purchase a similar service that's not listed here, please contact me at your convenience.

Top of page