What Is This?

It's a collection of SEO tutorials to help you practice search engine optimization for yourself, instead of paying someone to do it.

SEO Guide

If you like this website, you'll love the book. It offers dozens of tips and techniques not covered here on the website!

Top Ten Agent


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Learn Real Estate SEO - Search Engine Optimization 101

Looking for advice on real estate search engine optimization and Internet marketing? If so, you've come to the right place. Our real estate SEO tutorials will help you boost your website's rankings in all the major search engines.

Here's my question to you. Why would you pay an unlicensed SEO "guru" thousands of dollars for real estate search engine optimization ... when you can handle the process yourself?

Imagine the business you could get from having first-page rankings in search engines like Google and Yahoo. Now stop dreaming about it and make it happen! You don't need to spend a bunch of money on real estate SEO services — this book shows you how to do it for yourself.

Why Search Engines Matter

Like it or not, the real estate industry has "moved" online. While the actual signing of papers still takes place in person (for now anyway), every other aspect of real estate can be done online. Shopping for homes, getting mortgage quotes, taking virtual tours, researching property values — the Internet makes all of this easier and more efficient than ever. As a result, your ideal audience is online as well, day in and day out. The question is ... can they find you?

The Challenge for Real Estate Agents

Nobody can argue about the importance of search engine visibility these days. Every real estate agent wants his or her website to rank well in the search engines. With so many buyers and sellers online these days, it's a no-brainer. That's where real estate search engine optimization (SEO) comes into the picture. Real estate SEO is the act of improving an agent or broker website for better search engine visibility, which equates to more website traffic and general success online.

But here's the number-one problem most real estate agents encounter. Search engine optimization is extremely time-consuming, especially when you don't know what you're doing. Even worse, real estate SEO done wrong can cause you more trouble than anything. We refer to this as "dangerous SEO," and you can read all about it right here.

A Warning About Real Estate SEO Firms

Here's our solution to the challenge of search engine visibility. Learn how to do it the right way, and then manage the program yourself. Some agents will outsource their real estate SEO to an "expert" who can handle the process for them. But here's the problem with that. It can be (A) very expensive, (B) often ineffective, and (C) sometimes downright dangerous.

Make no mistake about it. There is no licensing or certification process for search engine optimization firms. Anyone can put up a website and claim to know what he or she is doing. I see it all the time. So keep this in mind when you pay hundreds, possibly thousands of dollars for SEO services. There is no guarantee that the company knows what it's doing — nor is there any guarantee that their practices won't lead you to harm.

Handling Search Engine Optimization for Yourself

I've been saying for years that real estate SEO is not rocket science. Far from it! Most of it revolves around three things — having proper website structure, plenty of keyword-rich content, and links coming in from other websites. These are the core principles of a search engine optimization campaign. Anyone who makes it seem more complicated than that is simply trying to sell you their SEO services.

Featured Video - Link Building Success: Increasing the number of links to your website will also increase your position in major search engines — if you do it properly. In this SEO video, you'll learn some of the most effective techniques for link building success.

You'll find more content like this in the SEO videos section of the website.

Feel free to pay for search engine optimization if you want. I'm just telling you this:

  1. While it can be time-consuming, SEO is not nearly as complicated as some people make it seem.
  2. Your website visibility is too important to outsource to an unlicensed firm you know very little about.
  3. SEO done wrong can lead to lower rankings in the search engines, or even a total ban. Google bans websites all the time for over-aggressive / manipulative tactics.
  4. With the right guidance, you can manage your SEO campaign in just a few hours each week.
  5. The Top Ten Agent e-book tells you what you need to know about managing your search engine optimization campaign for yourself.

This website gives you all the tools and knowledge you need to manage your own SEO program, and to manage it properly. We publish new articles and videos on a regular basis, so check back often!