Definition - Real Estate Search Engine Placement

Basically, real estate search engine placement is exactly what it sounds like — the placement (or ranking) of a particular real estate website on a search engine results page (SERP).

Real estate search engine placement is important to real estate agents, because good search engine placement can mean a steady stream of traffic to your real estate website.

Targeted Search Engine Placement

One thing I always tell my clients is that search engine placement is only valuable when it focuses on the right phrases. For example, if I have a website about San Diego real estate, I want it to come up for phrases pertaining to that topic. I want good real estate search engine placement for phrases that match the real estate services I provide. Even more importantly, I want good search engine placement for phrases people are actually searching online. This gets into the topic of key phrase research.

Search Engine Placement is Only a Beginning

It's also important to realize that real estate search engine placement is only a beginning. Sure, it will help people find your real estate website, but you must do something to convert that web traffic into web leads. This gets into the topic of website lead generation.

Want Better Search Engine Placement?

If you're not satisfied with your real estate search engine placement, contact us about our real estate SEO services. We can help you improve your search engine placement in major search engines like Google, Yahoo and MSN.