Definition - Real Estate SEO

SEO is search engine optimization. It's the act of improving one's website for better search engine visibility and ranking. Real estate SEO, then, is search engine optimization for a real estate website.

I like to stress the end goal of SEO, because a lot of people tend to forget it. By themselves, search engine rankings are worthless. But they are a path to bigger and better things, and that's the important thing to remember.

So I define real estate SEO this way:

Real Estate SEO - (noun) The act of improving a real estate website for better search engine visibility, with the end goal of (1) improving the reader's experience, (2) increasing usability and conversion, and (3) increasing the overall profitability of the website.

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