Definition - Link Building

Link building involves increasing the number of inbound links pointing to your website from other websites. Link building is a fundamental part of real estate search engine optimization.

Most search engines, and Google in particular, use "link popularity" as one of several criteria to evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound hyperlinks from other websites to yours. So with link building, the goal is to increase link popularity in order to increase search engine ranking for certain key phrases.

"Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings."
Inbound Links, Link Exchanges, and Link Acquisition
Article from www.WebWorkshop.net

As a full-time SEO professional, I can tell you this where I spend most of my time over the long haul. After my initial onsite optimization efforts, I focus my attention on building a strong linking profile. This goes on for weeks, months or years in some cases. If you're serious about the long-term visibility of your website (and you should be), then you're never really done with link-building.

I tend to focus more on link quality than link quantity. In my experience, having a hundred or so links from well-established websites relevant to your own is far better than having thousands of links from low-ranking and/or irrelevant websites.

Link Popularity Service
If you'd like a helpful "push" with your link building / link popularity program, I recommend signing up for our relevant content link service.