Definition - Landing page

In search engine marketing terms, a landing page is the page a visitor arrives on after clicking through a link or an advertisement.

For instance, in a pay-per-click program like Google AdWords, you're allowed to determine where you want your visitors sent after they click on your Google ad. This would be your landing page.In real estate search engine optimization, however, the landing page is not as easily controlled. When your website comes up on a search, it's usually the home page that appears. That's because most inbound links usually come to a website's home page. So in these cases, the home page would be the landing page — where your visitor "lands" after clicking through the search results page.

But it doesn't always happen this way. I have a lot of web pages and blog posts on this website, and I see a lot of them come up in different searches for different phrases. So I might have any number of landing pages, or entry points, depending on what somebody is searching for.

What to Take Away
You never know where somebody will enter your website. So in a certain regard, you should think of each page of your site as a possible landing page. Make sure you have a call to action on every page, easy-to-use navigation, a prominently displayed phone number or "contact" link, etc.