Definition - Key Phrases

In order to get the most benefit from your real estate SEO program, you need to invest some time in building a list of key phrases. By key phrases, I mean phrases your target audience would enter into a search engine when researching services like yours.

A lot of people guess at their key phrases, assuming that everyone else searches the same way they do. This is a bad idea, and to find out why read my real-life case study on the subject:

Internet Assumptions - A Costly Case Study

It's also important to note that longer, more specific phrases often convert better than shorter, generic phrases. Longer phrases are usually less competitive too, and therefore easier to rank for. So be sure to include a good mix of highly competitive (short / generic) phrases and highly targeted (long / specific) phrases on your site.

Sign Up for Key Phrase Research
If you'd like to be absolutely sure you're focusing your SEO efforts on the right phrases, I recommend signing up for my key phrase research service.