Definition - Inbound Links

An inbound links is exactly what it sounds like — a hyperlink from another website that leads to your website. If I were to put a link to your website on this page, I'd be giving you an inbound link.

Links today are what keywords were several years ago. The hottest topic in SEO. Most search engines, and Google in particular, use link popularity as one of several criteria to evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound hyperlinks from other websites to yours.

When it comes right down to it, both "offsite optimization" and "link building" both have a common goal - to increase the quantity and quality of inbound links coming from other websites to the target website. This increases link popularity (another industry term), which in turn improves search engine visibility and ranking.

Here's a quote from an SEO tutorial on WebConfs.com:

"Backlinks are very important because they are supposed to be a measure of the popularity of your site among the Web audience. It is necessary to say that not all backlinks are equal. There are good and bad backlinks. Good backlinks are from reputable places - preferably from sites with a similar theme."

We Can Do Link-Building Work for You

Building quality links to a real estate website takes a great deal of time and effort, spread out over a period of months. We specialize in this kind of work, so we can handle it for you, freeing you up to do more important things (such as helping your clients). Just another benefit to our full-service SEO.