Definition - Google AdWords

AdWords is Google's pay-per-click search engine advertising program. Entire books have been written on the subject of Google AdWords, because it's a complex topic. But I'll give you a brief overview to help you decide whether or not it's something to investiage further.

AdWords is Not SEO
AdWords is a type of search engine marketing, but it has little to do with search engine optimization. With SEO, pages appear in search results because of things like link popularity, relevance, domain age, etc. But with AdWords, websites appear in search results because they have paid to be there.

The only reason I include Google AdWords in my glossary is because it's one of the virtual training modules I offer.

In the image above, the green shaded are shows Google AdWords (sponsored search results), while the pink shaded area shows natural or "organic" search results.

Get more info on Google AdWords marketing.

Want to Learn Even More?
I now offer a variety virtual training module that will teach you all about blogging (especially as it pertains to search engine optimization). If you'd like to learn more through a 1-on-1 training session, just sign up through the SEO training page.