Search Engine Optimization Consulting In San Diego

Brandon Cornett is a full-time Internet publisher and SEO consultant. He provides on-site search engine optimization consulting for San Diego companies. If you are looking for ways to improve your website’s search engine visibility, you’ve come to the right place. Whether you need one-on-one consulting or team training — we can help!

How Our Consulting Services Work

We provide search engine optimization consulting throughout the San Diego area. We generally follow a three-step approach to SEO consulting, but we can make adjustments to meet your individual needs. Here are the three steps we recommend:

1. Phone Consultation — This is a one-hour phone call with Brandon, our expert SEO consultant. Phone consultations can be done on their own, or in conjunction with the next two steps. Phone time is billed at $75 per hour.
2. Website Assessment — Brandon will examine your website for various SEO factors and provide a multi-page report with notes and recommendations. There is a one-time fee of $350 for this service.
3. On-site Consultation — This is when Brandon visits your office to review the website assessment. He can also conduct individual or team training during these visits. On-site consultations are billed at $115 per hour. Additional travel fees apply to locations more than 30 miles away. Please contact us for details.

Note: These services can be purchased individually or together. For instance, you could purchase a phone consultation by itself, or in conjunction with items 2 and 3. Similarly, you could have the on-site training by itself. We recommend all three steps in order, because they follow a logical sequence. Just email us with your questions.

We generally start by assessing the client’s website and learning about their Internet marketing goals. So we recommend that you start with a one-hour consultation phone call with Brandon. He will use this time to learn more about your company, and also to answer any preliminary SEO questions you have.

After the initial phone call, Brandon will review your website for various search engine optimization factors. At this stage, he will be looking for ways to improve your visibility and rankings within the major search engines. He will bring these notes and recommendations to the on-site meeting, which is the third step in the process.

The On-Site SEO Consultation

If you are located within the San Diego metro area, we can provide on-site search engine optimization consulting. This is when Brandon visits your location and sits down with you and other key members of your team. He will go over his findings from the SEO website assessment (if applicable) and make specific recommendations for improved search engine performance.

These recommendations may include the following:

• How to expand or improve your content to pull in a higher level of relevant traffic.
• How to make adjustments to your existing web pages to improve their search engine performance.
• How to promote your content in order to attract links from other websites. (Link popularity is a key ranking factor with the major search engines).
• If warranted, Brandon will make other recommendations for SEO, website content, and Internet marketing in general. For example, he may suggest that you implement a blog on your existing website to achieve your publishing goals.
• Brandon will also answer any questions you have regarding search engine optimization and Internet marketing.

If you have any questions about our San Diego search engine optimization services, please send us an e-mail.

Search Engine Optimization Factors We Address

We touched on some of the key components of search engine optimization above. Here is a more detailed explanation of what they are and how they work together.

Website Content — The content you publish on your website can help your SEO program in two ways. First, it gives people a way to find you when doing keyword searches through Google, Yahoo and Bing. Secondly, it can help you attract links from other websites. These inbound links are a form of endorsement, and they have a direct bearing on your search engine rankings. But it all starts with quality content that people find useful.

Link Popularity — This goes hand-in-hand with your website content. With all other things being equal, a website that has more links from other sites will outperform a website with fewer links. The bad news is that it has become much harder to establish a strong link profile. In the past, you could simply submit your website to a bunch of online directories in order to boost your link popularity. But these strategies don’t work anymore. We can teach you to transform your website into a valuable resource that naturally attracts links.

Website Promotion — This is a natural offshoot of the two components listed above. When you work hard to create quality content on your website, you want to make sure the right people know about it. You actually have two key audiences. Your first audience are your current and prospective customers (or donors, clients, etc.). The second audience includes journalists, Internet publishers, industry blogs and journals. You want these people to find your website resourceful so they recommend it to their own readers. Over time, this gives you more links, more traffic, and greater success with your search engine optimization program. You can promote your website through public relations, social media, and professional networking.

These are the primary components of search engine optimization we teach to San Diego companies. When implemented properly, these components work together in harmony. They are mutually reinforcing. You develop quality content for your website because you know it will help you attract links and publicity. This in turn leads to better search engine rankings and higher traffic levels. All of these areas need to be optimized equally. Our San Diego SEO consulting service is built around this unifying concept.

SEO Team Training Available

Almost everyone in your company can be involved in SEO, in some way. For example, customer service people can “stockpile” their emails to be re-purposed as website or blog content. The IT folks can learn how to improve the search engine visibility for your entire website. The CEO could start a blog that attracts fresh links to the site (among other benefits). In-house writers can learn how to optimize content for Google, Yahoo and Bing. But they can only do these things with the proper instruction and guidance.

We offer SEO training for companies in the San Diego area. We can help you unify your entire team under the common goals of search engine optimization and Internet marketing. In addition to being a form of personal enrichment, this makes your personnel more valuable to your company. We can conduct training sessions for any sized group.

Serving the Greater San Diego Area

We offer search engine optimization consulting for San Diego companies throughout the metro area. We can travel to your location at a time and date that is convenient for you. Additional travel fees may apply for locations beyond a 30-mile radius. Please e-mail us with any questions you have about our SEO consulting services.

Brandon’s Background & Credentials

Anyone can put up a website and claim to be an SEO expert. We are proud to say that we’ve earned our expertise over many years in the “trenches.” Here’s a summary of Brandon’s experience with search engine optimization, blogging, copywriting and Internet publishing.

• Brandon is one of the most widely published authorities on SEO. His articles and tutorials have appeared on thousands of websites and blogs throughout the English-speaking world.
• Brandon’s background includes various writing and search engine optimization roles. He was a technical writer for the U.S. Navy, a marketing manager for one of the nation’s largest direct mail companies, and an SEO project manager for a marketing firm in Texas.
• In addition to being an San Diego SEO consultant, Brandon publishes a network of educational websites. This allows him to practice his writing, blogging and search engine optimization skills on a daily basis. One of his most popular websites, the Home Buying Institute, attracts thousands of visitors a day. As a client, you will directly benefit from all of this experience.

This page provides an overview of our search engine optimization services for San Diego companies. If you would like to learn more about our services, or hire Brandon as your SEO consultant, please send us an email.