Coldwell Banker Creates Custom YouTube Channel - Pretty Smart

© 2010, Brandon Cornett. All rights reserved.

I recently blogged about the rise of social media sites as a real estate marketing tool. YouTube was one of the websites I mentioned. It seems that Coldwell Banker has taken this concept to the next level. They have created their own highly customized channel on YouTube, and they've added some pretty smart features as well.

They are allowing their agents to add videos to the channel, and the company is producing a few well-polished videos of their own. The most innovative feature, in my view, is the "browse by map" button. This lets viewers search for real estate videos that pertain to their area.

This is smart for two reasons -- it gives agents an added incentive for publishing local videos (great exposure), and it ensures the constant growth of the Coldwell Banker YouTube channel. Not too shabby.

I didn't find anything for my own city of Round Rock, Texas when using the browse-by-map feature. But I'm sure those videos will be forthcoming. Hello ... second-fastest-growing city in the country over here! But I digress.

If I worked for some other real estate franchise, I would be asking the question: "What are you doing for us agents, in terms of social media marketing?" They could all learn a lesson from what Coldwell is doing.