A Better Real Estate Marketing System With Buyer Seminars
Now is a great time to expand your real estate marketing system by offering seminars to first-time home buyers. In this blog post, I'll explain why this is a good strategy for the current economy, how to conduct a buyer seminar in your area, and how your real estate marketing system can benefit from it.
The current financial crisis has a lot of would-be home buyers confused and intimidated about buying a home. I know this for a fact, because I receive their questions and concerns constantly through my home buying Q&A blog over at the Home Buying Institute.
So my question is, why aren't more real estate agents using buyer seminars right now? Not only it is a worthwhile community service, but it can also help you strengthen your real estate marketing system with a timely technique. Now more than ever, consumers need help making sense of the economy as it relates to the home buying process.
People are afraid of making the same mistakes they hear about on the news. They think mortgage lenders are out to get them. They fear that the sky is falling.
But as you and I both now, a well qualified home buyer can still purchase a home in this market, and can often get a great deal in the process. Sure, you need a better credit score these days to quality for a loan and get a good rate. But that's the way it should be. The lending standards today are exactly where they should have been for the last decade, during the heyday of "easy money" lending. So a qualified buyer with good credit should have no trouble getting a loan.
The trouble is, many buyers don't realize these things. And that's why I feel that a real estate buying seminar -- if properly planned, promoted and delivered -- could be the perfect addition to your real estate marketing system and business promotion.
This article on how to conduct a seminar includes such things as planning the venue, promoting the event, delivering the presentation and more.
This is just one example of adjusting your real estate marketing system to reflect changes in the economy. You have to stay on your toes in this kind of market. You have to come up with creative ways to attract clients, and this is a perfect example.
Like many things in business, a real estate marketing system that doesn't change is one that's doomed to fail eventually. Be flexible and open minded. Look at what's going on in the world and ask yourself, "How can I adjust my marketing program to reflect consumer fears and concerns? How can I encourage qualified buyers to come out of hiding? Is my real estate marketing system well suited for the current and future economy, or is it outdated?"
A Timely Marketing Technique
The current financial crisis has a lot of would-be home buyers confused and intimidated about buying a home. I know this for a fact, because I receive their questions and concerns constantly through my home buying Q&A blog over at the Home Buying Institute.
So my question is, why aren't more real estate agents using buyer seminars right now? Not only it is a worthwhile community service, but it can also help you strengthen your real estate marketing system with a timely technique. Now more than ever, consumers need help making sense of the economy as it relates to the home buying process.
People are afraid of making the same mistakes they hear about on the news. They think mortgage lenders are out to get them. They fear that the sky is falling.
But as you and I both now, a well qualified home buyer can still purchase a home in this market, and can often get a great deal in the process. Sure, you need a better credit score these days to quality for a loan and get a good rate. But that's the way it should be. The lending standards today are exactly where they should have been for the last decade, during the heyday of "easy money" lending. So a qualified buyer with good credit should have no trouble getting a loan.
The trouble is, many buyers don't realize these things. And that's why I feel that a real estate buying seminar -- if properly planned, promoted and delivered -- could be the perfect addition to your real estate marketing system and business promotion.
This article on how to conduct a seminar includes such things as planning the venue, promoting the event, delivering the presentation and more.
This is just one example of adjusting your real estate marketing system to reflect changes in the economy. You have to stay on your toes in this kind of market. You have to come up with creative ways to attract clients, and this is a perfect example.
Like many things in business, a real estate marketing system that doesn't change is one that's doomed to fail eventually. Be flexible and open minded. Look at what's going on in the world and ask yourself, "How can I adjust my marketing program to reflect consumer fears and concerns? How can I encourage qualified buyers to come out of hiding? Is my real estate marketing system well suited for the current and future economy, or is it outdated?"
Labels: General Marketing Advice
posted by Brandon at
7:15 AM
