21 Content Ideas for Your Real Estate Blog

Have you been publishing a real estate blog for a while? If so, there's a good chance you've fallen victim to a condition known as content staleness. It happens to the best of us. After a while, you run out of things to blog about and your content becomes stale as a result.

Or worse, you stop blogging altogether. You throw up your hands in frustration and say, "The heck with it. What's the point? I'm tapped out. I have no blogging ideas left in me."

But then you remember the many benefits of publishing a real estate blog. You remember that it adds value and freshness to your website ... that it helps to engage your readers and move them toward contacting you ... that it helps you improve your search engine traffic, etc. So you regroup and decide to start blogging on a regular basis again.

Then you sit down in front of the computer. You log into your blog account. And you stare at a blank post. Nothing comes to you. Ideas evade you. The cursor blinks in a white field of nothing, as if to mock you.

You are, quite simply, stuck.

Blog Content Ideas for Real Estate Bloggers

Here is your key to getting unstuck. Bookmark this page, or print it out for future reference. Come back to it often for blogging ideas. If you do, you'll never be at a loss for blog content ideas, and your real estate blog will thrive as a result.

Here are 21 ideas for adding fresh new content to your blog on a regular basis. In doing so, you 'll also be improving your search engine rankings, traffic levels, readership, lead generation, and overall marketing success.

1. Repurpose your email content. Think of all the questions you have answered for your clients through email. Each one of those could serve as a blog post, perhaps with a minor amount of expansion. Why delete your old emails when you can use them for real estate blog content?
2. Blog about current events and how they relate to your readers. Do you primarily help buyers? Then use your blog to help them make sense of the current economic crisis, as it applies to home buying. Thus, your real estate blog becomes a valuable resource.
   
3. Use a keyword research tool such as WordTracker to identify real estate topics that pertain to your market area. This research will show you exactly what your target audience is typing into the search engines each day. Your list of phrases can serve as a content plan for your real estate blogging efforts.
   
4. Let your readers dictate your blog content. Reader-driven content is the purest essence of Internet publishing. You can even put an "Ask a Question" box onto the side of your blog, like the one I have on this blog. You'll never be at a loss for blogging ideas if people keep sending them to you!
5. Create a content series such as "21 steps to buying a home," where each item in the series serves as an individual post / article. Take this series of tips for example. Instead of compiling these content ideas into one blog post, I could have turned each one into a separate post. By the time I finished the series, I would have had 21 pages of new content. Here's an example of where I did exactly that.
   
6. Here's another idea for a blog content series. Create a list of reasons to buy real estate in your city or town. Example series: "50 Reasons to Buy Real Estate in Sarasota." Each reason is a separate blog post. You don't have to know them all in advance ... just identify (and write about them) as you go along. One reason per day.
   
7. Another idea for a content series. 50 little-known facts about your city. 25 questions to ask your agent about buying real estate in your city. 15 things to understand about the current economy. Once you have a plan, the blog material practically writes itself.
8. Get out a piece of paper and brainstorm. Right down your city name (or cities) along with the word "real estate." Jot down relevant topics that come to mind. Blog about the home prices in your area, as they compare to other parts of the country. Blog about the local schools or neighborhoods. You get the point.
   
9. Set up some Google alerts for real estate phrases related to your city. When news breaks online about your chosen topic (press releases, news articles, etc.), Google will send you an email with links to the source. Hello, endless stream of blogging ideas!
10. Follow the media. Nothing drives Internet search patterns like the mass media, particularly the television news channels. So if you keep pace with real estate-related news topics and address those topics on your blog, you stand to gain more traffic and visibility.
11. Blog about real estate developments in your area, such as new neighborhoods being built. If you "get in early" with your blog content, people will easily find your blog when doing Google searches for the name of the new neighborhood. And thus, they will have found you as well.
12. Blog about new homes listed in the area. This is a modern, web-based take on the "Just Listed" postcards that real estate agents have used for decades. You could even make your blog the place to go for information on new homes. Break out your digital camera and get to it!
13. Do profiles on local home builders, with their permission and involvement.
14. Invite guest authors to contribute to your blog, such as builders, home inspectors, mortgage folks, etc. You can motivate your guest authors by explaining the value they get out of it (free exposure).
    
15. As a twist on the content idea above, you could even create a multi-author real estate blog focused on your city. It would be a joint effort between you and other motivated people who realize the value of Internet visibility.
16. Explain the pros and cons of some real estate-related topic. Maybe the pros and cons of certain types of mortgages, the pros and cons of different neighborhoods in your area, the pros and cons of renting versus buying ... you get the idea.
    
17. Create a second blog with a different angle from your current one. For example, create a lifestyle blog that covers a broader range of topics for your area (in addition to real estate topics). Of course, you would feature your real estate services in the main menu area. Two popular blogs are better than one! Twice the traffic, twice the exposure, and -- ultimately -- twice the business.
18. Use our Free Articles Center to add some quality real estate articles to your blog. You could publish one article a week, in addition to your own blogging efforts, to increase the value and usefulness of your blog.
19. Use testimonials as blogging material (with the client's permission of course). To take this a step further, you could even...
20. Do client profiles / success stories on your blog. Each time you complete a transaction with a client, have them share their story through your blog. This will add more life and credibility to your testimonials. It will turn them into real-life stories of real estate success.
21. If you have a steady stream of traffic to your blog, you could conduct surveys for reader interaction. There are a lot of free online survey programs available these days, such as Survey Monkey.
    

I will add to this list of content ideas over time. But I think we can all agree -- there are enough ideas on this list to keep you blogging steadily (and effectively) for a long, long time. Good luck.

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