A Good Deal on Real Estate Postcards

© 2009, Brandon Cornett. All rights reserved.

Do you use real estate postcards as part of your overall marketing campaign? If so, you might be interested in this promotion from PsPrint:

Real Estate Postcards - 50 for $14.95!

I've used them in the past and was happy with the product and the service. This is part of the new breed of web-based postcard marketing companies. I used to work for one of the pioneers in this field (Quantum Mail), and I screened a dozen other companies when doing research for my real estate postcard book. So I feel qualified and confident in saying that PsPrint is one of the top companies as far as web-based convenience and usability.

Let's face it. All of the postcard companies get the job done in the end. They will all print your real estate postcards and deliver them to your target audience. So the two biggest factors that differentiate them are (1) ease of use and (2) pricing. Being a web-based postcard company with a fairly simple ordering process, these guys have you covered in the "ease of use" department.

And as for the pricing department, I've already mentioned their current promotion:
Real Estate Postcards - 50 for $14.95!

While we are talking postcards, let me offer a bit of advice on the subject. Before you send out a postcard mailing, you need to differentiate yourself in some way. This is an area where many real estate agents miss the mark. And then later, predictably, they are frustrated by a lack of response.

Don't just send your postcards out and say, "Hi, I'm a real estate agent in your area." That's not going to get anyone's attention. Especially in the age of information overload. You need a good reason to send your real estate postcards ... a big idea, as I call it in my book. If you need some help coming up with a big idea, you'll find several ideas in the postcard marketing book.