Top 5 Real Estate Marketing Articles
© 2010, Brandon Cornett. All rights reserved.
The Marketing Articles section of the main website now offers somewhere in the neighborhood of 75 real estate marketing articles for your reading pleasure.
I thought it would be useful for readers if I listed some of the more popular articles in the library, ranked by how often they are read. I've also included the oldest and newest article in the library, just for good measure.
The oldest article:
Real Estate Marketing Mistakes to Avoid
I published this one "way back" in 2006. It talks about the need to be an innovator when it comes to your real estate marketing program -- and how you should have the courage to try new things instead of following the pack.
The newest article:
How to Create a Marketing Plan
I published this piece yesterday. It's written with new agents in mind, but even the veteran agents will find it useful. This article explains some of the key components of a real estate marketing plan and how they work together.
The 5 most popular articles (by readership):
Tips for Real Estate Lead Generation
This is by far the most widely read article on the website, which probably has a lot to do with the popularity of this topic among agents. This article offers advice on generating real estate leads through your website or blog. It also offers a 65-page booklet on lead generation success.
100 Tips for Internet Marketing
This is actually a work in progress. The article linked here is a compilation of lots of "mini articles" on real estate Internet marketing. By the time I finish it, the article will provide 100 tips on this subject that also serve as links to related information. In others words, it will be like 101 articles rather than only one.
Real Estate Letter Writing - 7 Tips for Agents
Apparently, a lot of agents are still writing letters to their target audience, as a way to generate new business. I know, because this article gets read several times a day. It offers letter-writing tips on researching your audience, writing your content and more.
How to Modernize Your Farming Postcards
If you use real estate postcards as part of your overall marketing strategy, then this article (and the e-book it recommends) is worth your time to read. I spent a few years working in the direct mail marketing business, mainly for real estate clients. The article and book featured here summarize what I learned during that time.
How to Write a Real Estate Ad
I get questions all the time about writing magazine advertisements. This article addresses some of the most commonly asked questions on the subject or real estate ads. It is meant to help you boost your advertising response rates by using proven and effective techniques.
One of my personal favorites:
Real Estate Business Cards - Lessons Learned
This blog article from April 2008 is one of my favorites, mainly because it goes into such detail on the process of ordering business cards. In truth, it's a fairly simple process these days, what with online ordering and all. But this article explains how to increase your card quality while decreasing the cost. It comes from the time I spent working for a commercial printing company in Austin.
I hope you find these articles useful.
I thought it would be useful for readers if I listed some of the more popular articles in the library, ranked by how often they are read. I've also included the oldest and newest article in the library, just for good measure.
The oldest article:
Real Estate Marketing Mistakes to Avoid
I published this one "way back" in 2006. It talks about the need to be an innovator when it comes to your real estate marketing program -- and how you should have the courage to try new things instead of following the pack.
The newest article:
How to Create a Marketing Plan
I published this piece yesterday. It's written with new agents in mind, but even the veteran agents will find it useful. This article explains some of the key components of a real estate marketing plan and how they work together.
The 5 most popular articles (by readership):
Tips for Real Estate Lead Generation
This is by far the most widely read article on the website, which probably has a lot to do with the popularity of this topic among agents. This article offers advice on generating real estate leads through your website or blog. It also offers a 65-page booklet on lead generation success.
100 Tips for Internet Marketing
This is actually a work in progress. The article linked here is a compilation of lots of "mini articles" on real estate Internet marketing. By the time I finish it, the article will provide 100 tips on this subject that also serve as links to related information. In others words, it will be like 101 articles rather than only one.
Real Estate Letter Writing - 7 Tips for Agents
Apparently, a lot of agents are still writing letters to their target audience, as a way to generate new business. I know, because this article gets read several times a day. It offers letter-writing tips on researching your audience, writing your content and more.
How to Modernize Your Farming Postcards
If you use real estate postcards as part of your overall marketing strategy, then this article (and the e-book it recommends) is worth your time to read. I spent a few years working in the direct mail marketing business, mainly for real estate clients. The article and book featured here summarize what I learned during that time.
How to Write a Real Estate Ad
I get questions all the time about writing magazine advertisements. This article addresses some of the most commonly asked questions on the subject or real estate ads. It is meant to help you boost your advertising response rates by using proven and effective techniques.
One of my personal favorites:
Real Estate Business Cards - Lessons Learned
This blog article from April 2008 is one of my favorites, mainly because it goes into such detail on the process of ordering business cards. In truth, it's a fairly simple process these days, what with online ordering and all. But this article explains how to increase your card quality while decreasing the cost. It comes from the time I spent working for a commercial printing company in Austin.
I hope you find these articles useful.
Labels: General Marketing Advice
posted by Brandon at
6:53 AM
