Property Listings as Lead Generation Tool?
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 65 of 100 - Grant Exclusive Access to Generate Leads
Do you grant access to property listings as form of website lead generation, by asking people to sign in to view property listings in the area? I know a lot of real estate agents use this as a lead generation techniques, so I would like to offer some pointers on the subject.
By the way, if you're really curious about the subject of generating leads online, I invite you to download my new book real estate web leads.
The concept here is a simple one. You require people to sign in to a certain area of your real estate website in order to access property listings. Thus, you would acquire contact information as part of the exchange. This is a practice used by many real estate agent websites as well as the big realty search engine sites.
But this strategy can be a double-edged sword, so there are many things to consider. For one thing, you have to realize that people are becoming increasingly aware of all the real estate search tools online today, and they also know that many of them are free. So if you put up an obstacle between your website visitors and the listing data, they might jump ship and visit another website to search for listings.
Of course, depending on the listings tool you have on your website, you may be able to sell the advantages of signing in. For example, maybe you could offer free access to the property listings / search tool, but give people the option to create an account. This would allow them to save their searches and access the data more quickly in the future -- a real benefit to somebody looking for a home. This way, you would avoid turning people away, but you would still retain some of the lead generation potential.
Like everything else with real estate marketing and lead generation, you will need to experiment to see what works on your website and with your audience.
Now let's put on our thinking caps to see if we can come up with a twist on this concept. What is you had a password-protected area of your website that offered exclusive content? For example, maybe you offer basic listings on the public part of the website, but you offer enhanced listing data and virtual tours in the "Members Only" section of the site.
But why stop there? You could even combine this with the booklet strategy from the previous chapter. In fact, you could create a whole "store" full of goodies inside the members only / password-protected area. Access to exclusive listings, access to recent sales stats, information about future developments and construction plans, whatever booklet you have created, virtual tours and additional listing photos. You get the idea.
Of course, it would be free for people to obtain a password, but they would provide their email address as part of the sign-up process. And you've just captured a lead from a qualified prospective client.
Tip 65 of 100 - Grant Exclusive Access to Generate Leads
Do you grant access to property listings as form of website lead generation, by asking people to sign in to view property listings in the area? I know a lot of real estate agents use this as a lead generation techniques, so I would like to offer some pointers on the subject.
By the way, if you're really curious about the subject of generating leads online, I invite you to download my new book real estate web leads.
The concept here is a simple one. You require people to sign in to a certain area of your real estate website in order to access property listings. Thus, you would acquire contact information as part of the exchange. This is a practice used by many real estate agent websites as well as the big realty search engine sites.
But this strategy can be a double-edged sword, so there are many things to consider. For one thing, you have to realize that people are becoming increasingly aware of all the real estate search tools online today, and they also know that many of them are free. So if you put up an obstacle between your website visitors and the listing data, they might jump ship and visit another website to search for listings.
Of course, depending on the listings tool you have on your website, you may be able to sell the advantages of signing in. For example, maybe you could offer free access to the property listings / search tool, but give people the option to create an account. This would allow them to save their searches and access the data more quickly in the future -- a real benefit to somebody looking for a home. This way, you would avoid turning people away, but you would still retain some of the lead generation potential.
Like everything else with real estate marketing and lead generation, you will need to experiment to see what works on your website and with your audience.
Now let's put on our thinking caps to see if we can come up with a twist on this concept. What is you had a password-protected area of your website that offered exclusive content? For example, maybe you offer basic listings on the public part of the website, but you offer enhanced listing data and virtual tours in the "Members Only" section of the site.
But why stop there? You could even combine this with the booklet strategy from the previous chapter. In fact, you could create a whole "store" full of goodies inside the members only / password-protected area. Access to exclusive listings, access to recent sales stats, information about future developments and construction plans, whatever booklet you have created, virtual tours and additional listing photos. You get the idea.
Of course, it would be free for people to obtain a password, but they would provide their email address as part of the sign-up process. And you've just captured a lead from a qualified prospective client.
Labels: Lead Generation
posted by Brandon at
8:35 AM
