Realtor Email Marketing Tips
Email marketing can be an effective addition to your Realtor marketing program. Or it can be a waste of time and energy. The difference is all in the approach.
Here are some Realtor email marketing tips to help you boost your email response rates, invite inquiries from potential clients, and grow your real estate business.
1. Adjust your email marketing program so that it puts your name or your company name (whichever is more familiar) into the "From" line. This will help improve your open rates, which will improve your Realtor email marketing program in general.
2. Use your email subject line to sum up the message of each email blast, with a focus on the benefits offered within. Try to keep your email subject lines to six words or less, whenever possible. If your subject lines are longer than six words, put the most enticing parts up front so they don't get cut off. Aside from the actual message, the subject line is one of the most important items of your Realtor email marketing campaigns. Get them right, and you'll boost your open rates.
3. Keep the design simple and clean. It's okay to use HTML-formatting for your Realtor marketing emails as long as you keep the layout simple. The more coding you put into your marketing emails (or images, for that matter), the more problems you'll have with deliverability.
4. Use plenty of hyperlinks to give readers a choice of things to click on. Remember, the marketing email is just an invitation for the reader to do something else. Your Realtor marketing emails should drive readers toward some objective or goal, and this means people will need links to click on. Give them plenty.
5. Define your objective. All too often, I see Realtors who send marketing emails with no goal or objective. If your call-to-action is "call me to learn more," you need to create a stronger call-to-action. Your Realtor email marketing campaign should be laser-focused on a very specific goal. For example, an open house, a home buyers seminar, a new listing, or some other defined event.
Realtor email marketing can still be effective, even in the age of anti-spam. But you'll have to work harder at it. You need to build a list based on permission, not on spam. You need to pack your marketing emails with value, lots of links to click on, and plenty of purpose. Do these things, track your results, and seek constant improvement. This is the way to succeed with Realtor email marketing today!
Good luck with your email campaigns.
Here are some Realtor email marketing tips to help you boost your email response rates, invite inquiries from potential clients, and grow your real estate business.
1. Adjust your email marketing program so that it puts your name or your company name (whichever is more familiar) into the "From" line. This will help improve your open rates, which will improve your Realtor email marketing program in general.
2. Use your email subject line to sum up the message of each email blast, with a focus on the benefits offered within. Try to keep your email subject lines to six words or less, whenever possible. If your subject lines are longer than six words, put the most enticing parts up front so they don't get cut off. Aside from the actual message, the subject line is one of the most important items of your Realtor email marketing campaigns. Get them right, and you'll boost your open rates.
3. Keep the design simple and clean. It's okay to use HTML-formatting for your Realtor marketing emails as long as you keep the layout simple. The more coding you put into your marketing emails (or images, for that matter), the more problems you'll have with deliverability.
Email Design Templates Worth a Look
If you want to make the email design process a lot easier for yourself, you can use a program like High Impact eMail Professional. It's a good way to put yourself in front of your contact list with an impressive marketing piece.
4. Use plenty of hyperlinks to give readers a choice of things to click on. Remember, the marketing email is just an invitation for the reader to do something else. Your Realtor marketing emails should drive readers toward some objective or goal, and this means people will need links to click on. Give them plenty.
5. Define your objective. All too often, I see Realtors who send marketing emails with no goal or objective. If your call-to-action is "call me to learn more," you need to create a stronger call-to-action. Your Realtor email marketing campaign should be laser-focused on a very specific goal. For example, an open house, a home buyers seminar, a new listing, or some other defined event.
Email Marketing Summary & Conclusion
Realtor email marketing can still be effective, even in the age of anti-spam. But you'll have to work harder at it. You need to build a list based on permission, not on spam. You need to pack your marketing emails with value, lots of links to click on, and plenty of purpose. Do these things, track your results, and seek constant improvement. This is the way to succeed with Realtor email marketing today!
Good luck with your email campaigns.
Labels: Email Marketing
posted by Brandon at
8:32 PM
