Real Estate Podcasts - Agent's Guide to Podcasting
© 2010, Brandon Cornett. All rights reserved.
If you keep up with the latest real estate technology and marketing techniques, then you've probably heard about real estate podcasts. I think it's going to be a long time before agents on a broad scale embrace the use of real estate podcasts as a marketing technique, but it does seem to be growing in popularity (albeit slowly).
So what is a real estate podcast and how can it help you grow your real estate business? Here's a quick overview for you:
The podcast is often associated with the iPod because they both have "pod" in them. Sure, you can listen to a podcast on an iPod, but they go beyond that as well.
A podcast is simply a digital media file that can be distributed over the Internet through a syndication feed (like the RSS syndication feed that this blog produces). If you subscribe to a podcast you can play it back on a portable media player (like an iPod) or on your computer.
So by extension, a real estate podcast is an informational program in digital media format that can be distributed over the Internet and subscribed to by anyone interested in the topic of that podcast.
For example, let's say that an Austin real estate company purchased some basic audio recording equipment in order to create a real estate podcast for folks in Austin. They could treat it just like any other radio program, but with a focus on the Austin real estate scene.
They would then make their real estate podcast available on the Internet -- probably starting with their own website -- and begin to promote it. If I were a home buyer in Austin, and I wanted to keep tabs on the local real estate market, I could subscribe to their podcast and listen to it via my home computer, or perhaps download it to a portable media player like an iPod.
These are obviously just the basics of creating a real estate podcast for marketing and communication purposes. But I hope now the veil of "mystery" has been lifted from real estate podcasts, and that you now have a better understanding of what they are and how they work.
Recommended Reading:
Real Estate Podcasts - How Realtors Benefit
So what is a real estate podcast and how can it help you grow your real estate business? Here's a quick overview for you:
The Podcast Explained
The podcast is often associated with the iPod because they both have "pod" in them. Sure, you can listen to a podcast on an iPod, but they go beyond that as well.
A podcast is simply a digital media file that can be distributed over the Internet through a syndication feed (like the RSS syndication feed that this blog produces). If you subscribe to a podcast you can play it back on a portable media player (like an iPod) or on your computer.
The Real Estate Podcast
So by extension, a real estate podcast is an informational program in digital media format that can be distributed over the Internet and subscribed to by anyone interested in the topic of that podcast.
For example, let's say that an Austin real estate company purchased some basic audio recording equipment in order to create a real estate podcast for folks in Austin. They could treat it just like any other radio program, but with a focus on the Austin real estate scene.
They would then make their real estate podcast available on the Internet -- probably starting with their own website -- and begin to promote it. If I were a home buyer in Austin, and I wanted to keep tabs on the local real estate market, I could subscribe to their podcast and listen to it via my home computer, or perhaps download it to a portable media player like an iPod.
These are obviously just the basics of creating a real estate podcast for marketing and communication purposes. But I hope now the veil of "mystery" has been lifted from real estate podcasts, and that you now have a better understanding of what they are and how they work.
Recommended Reading:
Real Estate Podcasts - How Realtors Benefit
Labels: Real Estate Technology
posted by Brandon at
6:27 AM
