Content Management Systems and SEO
© 2010, Brandon Cornett. All rights reserved.
Many agents with real estate websites employ content management systems (CMS) to simplify the maintenance and content updates on their websites. But there might be a downside to this, depending on the type of CMS you use on your website.
Some content management systems make it really hard for search engines to crawl the website, mainly by generating complex URLs and website structures. When this happens, a large amount of your website content could go unnoticed by search engines. This would obviously have a negative effect on your search engine visibility in general, and by extension your website traffic levels and overall success.
Is there a way to enjoy the best of both worlds? Can you use a content management to simplify your website maintenance, without sacrificing search engine visibility? The answer is ... sometimes.
CMS programs have come a long way. Modern content management programs offer a lot more features and capability. But they're also being developed to perform their roles in a more search-engine-friendly manner. The term for this is "SEO friendly CMS" and it has become a hot topic in real estate web development circles.
Today, in fact, there are quite a few website CMS programs that can help you manage the content on your real estate website while also maintaining the SEO friendly nature of the website.
Here are a couple of articles and a forum thread to help you learn more about the subject:
Some content management systems make it really hard for search engines to crawl the website, mainly by generating complex URLs and website structures. When this happens, a large amount of your website content could go unnoticed by search engines. This would obviously have a negative effect on your search engine visibility in general, and by extension your website traffic levels and overall success.
Is there a way to enjoy the best of both worlds? Can you use a content management to simplify your website maintenance, without sacrificing search engine visibility? The answer is ... sometimes.
CMS programs have come a long way. Modern content management programs offer a lot more features and capability. But they're also being developed to perform their roles in a more search-engine-friendly manner. The term for this is "SEO friendly CMS" and it has become a hot topic in real estate web development circles.
Today, in fact, there are quite a few website CMS programs that can help you manage the content on your real estate website while also maintaining the SEO friendly nature of the website.
Here are a couple of articles and a forum thread to help you learn more about the subject:
- An SEO Choice for Content Management System
- Choosing an SEO Friendly CMS
- The Agent's Guide to Real Estate Software
Labels: Real Estate Websites
posted by Brandon at
1:04 PM
