An Excerpt from the Real Estate SEO Book
© 2010, Brandon Cornett. All rights reserved.
I'd like to offer a brief excerpt from my book on real estate search engine optimiztion (SEO). The book, Top Ten Agent, is available for download in e-book / PDF format from www.TopTenAgent.com.
I wanted to share this with you because I get a lot of questions about the book's content. It seems a lot of people have been burned purchasing books and "systems" in the past ... books with big promises and weak delivery.
Here's where my real estate SEO book is different (and I hope this brief excerpt backs me up here). My book on search engine success for agents is basically a road map for success. It's not a theory or loosely collected "system" of fluff ... it is the actual and exact process I use to drive real estate websites up the search engine ranks, time and time again.
The book is arranged as a series of steps. You simply read through the book, follow the steps prescribed, and watch as your website -- over time -- systematically moves up through the search engine rankings.
===================
Excerpt follows. Download guide at www.TopTenAgent.com
===================
Summary: In this step, you will submit your website to additional web directories. This will further increase your website's link popularity and, in time, your search engine ranking.
Back in Step 4 of this book, you learned the value of web directories as a source of inbound links to your website. In this step, we will continue the ongoing process of link building by conducting another round of directory submissions.
If you followed my recommendation in Step 4, you submitted your website to a package of directories through RealEstateAdvertise.com, and also to Octopedia.com and ElegantDirectory.com. Here are a few more directories I use often, due to their quality, value, age, ranking and general professionalism.
EarthLook (http://www.earthlook.com)
I like this web directory for several reasons. First of all, it's a well-established website with good search engine ranking. So a link from this directory will help you out with your own ranking. Secondly, the directory lets you add multiple links in addition to your home page. So you could list your website's home page, your blog's home page, and a few other pages (such as those you created in Step 3).
This directory also lets you submit your blog's RSS feed. So it will keep a record of your most recent posts with links back to your blog. Lastly, this directory lets you put keywords in the five additional links they grant you. At the time of this writing, a submission costs $20 (one-time fee).
GoGuides (http://www.goguides.org)
According to their website, "We use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages." At the time of this writing, GoGuides charged a one-time fee of $69 for website submission / review.
Best of the Web (http://botw.org)
This is one of the oldest directories online today. As a result, it is extremely high-ranking and trusted by all the major search engines. You'll certainly pay for the privilege to be listed here (submission fees range from $69 to $199), but it's worth the cost in my professional opinion.
Starting Point (http://www.stpt.com/directory/)
This is another well-established and high-ranking directory that will contribute quite a bit to your overall link popularity and search engine ranking. At $99 per year, the price is a bit steep. But if you can afford it, I recommend submitting your website.
Skaffe (http://www.skaffe.com)
Skaffe is another quality directory at a reasonable price. At the time of this writing, they were charging a one-time fee of $44 for submissions / listings.
Always Read the Guidelines
Before submitting your website to a directory—especially a paid directory—be sure to read their guidelines. Most directories have similar guidelines, like the ones I mentioned back in Step 4. But to make sure your website gets listed, read all guidelines and follow all instructions when submitting. If you have a quality website with nothing weird going on (like redirects, pop-ups, or other shady tactics), your website will likely be accepted 100% of the time.
Recap: In this step, you submitted your website to additional web directories in order to increase your link popularity (more inbound links), which will further support your search engine rankings. When you have completed this step by submitting your website to at least four of the five directories listed above, you can proceed to Step 11.
===================
Download the full guide at www.TopTenAgent.com
===================
You can also learn more about this topic by reading this blog post on web directory submissions.
I wanted to share this with you because I get a lot of questions about the book's content. It seems a lot of people have been burned purchasing books and "systems" in the past ... books with big promises and weak delivery.
Here's where my real estate SEO book is different (and I hope this brief excerpt backs me up here). My book on search engine success for agents is basically a road map for success. It's not a theory or loosely collected "system" of fluff ... it is the actual and exact process I use to drive real estate websites up the search engine ranks, time and time again.
The book is arranged as a series of steps. You simply read through the book, follow the steps prescribed, and watch as your website -- over time -- systematically moves up through the search engine rankings.
===================
Excerpt follows. Download guide at www.TopTenAgent.com
===================
Step 10. Submit Your Website to Directories (Round 2)
Summary: In this step, you will submit your website to additional web directories. This will further increase your website's link popularity and, in time, your search engine ranking.
Back in Step 4 of this book, you learned the value of web directories as a source of inbound links to your website. In this step, we will continue the ongoing process of link building by conducting another round of directory submissions.
If you followed my recommendation in Step 4, you submitted your website to a package of directories through RealEstateAdvertise.com, and also to Octopedia.com and ElegantDirectory.com. Here are a few more directories I use often, due to their quality, value, age, ranking and general professionalism.
EarthLook (http://www.earthlook.com)
I like this web directory for several reasons. First of all, it's a well-established website with good search engine ranking. So a link from this directory will help you out with your own ranking. Secondly, the directory lets you add multiple links in addition to your home page. So you could list your website's home page, your blog's home page, and a few other pages (such as those you created in Step 3).
This directory also lets you submit your blog's RSS feed. So it will keep a record of your most recent posts with links back to your blog. Lastly, this directory lets you put keywords in the five additional links they grant you. At the time of this writing, a submission costs $20 (one-time fee).
GoGuides (http://www.goguides.org)
According to their website, "We use Google Sitemaps to inform Google's crawler about all your pages and to help people discover more of your web pages." At the time of this writing, GoGuides charged a one-time fee of $69 for website submission / review.
Best of the Web (http://botw.org)
This is one of the oldest directories online today. As a result, it is extremely high-ranking and trusted by all the major search engines. You'll certainly pay for the privilege to be listed here (submission fees range from $69 to $199), but it's worth the cost in my professional opinion.
Starting Point (http://www.stpt.com/directory/)
This is another well-established and high-ranking directory that will contribute quite a bit to your overall link popularity and search engine ranking. At $99 per year, the price is a bit steep. But if you can afford it, I recommend submitting your website.
Skaffe (http://www.skaffe.com)
Skaffe is another quality directory at a reasonable price. At the time of this writing, they were charging a one-time fee of $44 for submissions / listings.
Always Read the Guidelines
Before submitting your website to a directory—especially a paid directory—be sure to read their guidelines. Most directories have similar guidelines, like the ones I mentioned back in Step 4. But to make sure your website gets listed, read all guidelines and follow all instructions when submitting. If you have a quality website with nothing weird going on (like redirects, pop-ups, or other shady tactics), your website will likely be accepted 100% of the time.
Recap: In this step, you submitted your website to additional web directories in order to increase your link popularity (more inbound links), which will further support your search engine rankings. When you have completed this step by submitting your website to at least four of the five directories listed above, you can proceed to Step 11.
===================
Download the full guide at www.TopTenAgent.com
===================
You can also learn more about this topic by reading this blog post on web directory submissions.
Labels: Real Estate SEO
posted by Brandon at
5:49 AM
