A Straight-Shooting Blog is Best

© 2010, Brandon Cornett. All rights reserved.

This post is part of the real estate blog alphabet, which offers 26 benefits and best practices of using a real estate blog.

'S' is for Straight-shooting

I'd like to ask you to step outside your own shoes for a moment. Imagine that you are a home buyer in San Diego, California (since I don't know your actual city).

One day, while researching the local real estate scene, you come across two real estate blogs published by local agents:

• The first blog offers biographical information about the agent, some generic articles about the home buying process, and little else.
• The second real estate blog showcases current homes on the market, offers information on new neighborhoods being built, and provides useful lists of local mortgage professionals and home inspectors.

As a home buyer, which real estate blog would you be more likely to bookmark, revisit and recommend to others?

If you're like most people, you'd favor the second blog. Why? Because it's a straight-shooting real estate blog full of useful information relevant to your area -- not rambling bios, generic home buying tips, or other "fluff."

The truth is, nobody can say for certain what all home buyers or sellers do online, or how they behave. But when you've observed the behavior of people conducting online real estate research as long as I have, you begin to accept certain realities. One of those realities is that a straight-shooting real estate blog that focuses on useful content will outperform all other blogs in the same market area.