How to Recycle Your Blog Content

© 2010, Brandon Cornett. All rights reserved.

This post is part of the real estate blogging alphabet, which offers 26 benefits and best practices of using a real estate blog.

'R' is for Recyclable

Another great thing about using a real estate blog is that you can recycle your blog content for other purposes, and vice versa. A few years ago, as a marketing writer for a direct mail company, I quickly learned that you never use a written piece only once. You can "recycle" quality content to get more out of your writing efforts.

You can apply this lesson to your real estate blog in a number of ways. Here are some techniques for reusing blog content for other channels, and vice versa.

• You could use email content for blog posts. Think of all the content contained within your business emails -- all the questions you answer, all the information you provide. Why not recycle that into blog content? Perhaps you could use it for a steady stream of real estate Q&A blog posts.
• You could compile some of your blog posts, or maybe just expand on particular post, into a full-article length. Then you could publish this article online for additional website traffic, exposure and search engine benefits.
• You could convert blog posts into material for an online press release ... or publish your online press release onto your blog.

These are just a few ideas of the top of my head. I'm sure you can think of more ways to recycle content from your real estate blog. The end result of this is more exposure, more visibility, more potential web traffic ... and all with less effort!