Show People Who's Behind Your Blog
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate blog alphabet, which offers 26 benefits and best practices of using a real estate blog.
'Y' is for Yours
Whether you choose to manage your blog alone, or you invite a team of bloggers to collaborate with you, make sure you have author information somewhere. Aside from the obvious, here's why...
Blogs tend to be associated with an individual author (or several authors), as opposed to a faceless company who hides behind pronouns like "we" and "us." The same goes for real estate blogs. This is why -- right now, at least -- blogs enjoy more popularity than "plain old" websites.
After decades of corporate standoffishness (is that a word?), the general public sees business blogs as a refreshing change of pace.
When you step up and "own" your real estate blog, people will be more inclined to trust both the blog's content and you as a person. And let's call a spade a spade here ... real estate agents, like many service professionals, can benefit from a little extra dose of public trust.
The first step is to create a high-quality blog that is worth the time it takes for people to read it. Without this first "step," everything else is a wash. The second step is to make it clear who is publishing the blog, and how that author is also qualified to help readers.
The first step (quality content) takes some work. But the second step (tying the real estate blog to the author) is quite simple. Just put a small thumbnail photo of yourself in the blog's menu bar, with a link that says something like "Meet the author."
While you're at it, you might want to create a highly visible "Contact me" button as well. That, combined with your smiling mug, will help you capture a few extra leads per week ... provided that you have some blog traffic.
'Y' is for Yours
Whether you choose to manage your blog alone, or you invite a team of bloggers to collaborate with you, make sure you have author information somewhere. Aside from the obvious, here's why...
Blogs tend to be associated with an individual author (or several authors), as opposed to a faceless company who hides behind pronouns like "we" and "us." The same goes for real estate blogs. This is why -- right now, at least -- blogs enjoy more popularity than "plain old" websites.
After decades of corporate standoffishness (is that a word?), the general public sees business blogs as a refreshing change of pace.
When you step up and "own" your real estate blog, people will be more inclined to trust both the blog's content and you as a person. And let's call a spade a spade here ... real estate agents, like many service professionals, can benefit from a little extra dose of public trust.
The first step is to create a high-quality blog that is worth the time it takes for people to read it. Without this first "step," everything else is a wash. The second step is to make it clear who is publishing the blog, and how that author is also qualified to help readers.
The first step (quality content) takes some work. But the second step (tying the real estate blog to the author) is quite simple. Just put a small thumbnail photo of yourself in the blog's menu bar, with a link that says something like "Meet the author."
While you're at it, you might want to create a highly visible "Contact me" button as well. That, combined with your smiling mug, will help you capture a few extra leads per week ... provided that you have some blog traffic.
Labels: Real Estate Blogs
posted by Brandon at
6:52 AM
