Real Estate Lead Generation With Blogs
© 2010, Brandon Cornett. All rights reserved.
This article is part of the real estate blog alphabet -- 26 benefits and best practices of using a real estate blog for marketing purposes.
'L' is for Lead-producing
A good blog will elicit a response from readers. Actually, let me back up a minute. A good real estate blog will attract readers through various means (mostly by word of mouth), and then it will evoke a response from those readers.
This response often comes in the form of reader comments left on the blog. But it can also come in the form of direct contact via phone or email. About once a week, I'll get a call or email from somebody who has been reading my blog. Sometimes they just want to talk about real estate marketing ... sometimes they end up becoming clients. Either way, it demonstrates the lead generation powers of an informative blog.
Interaction is the first step in attracting new clients. Think of all the clients you've acquired in the past. They all began with some form of interaction -- a phone call, an email, a seminar, an open house, a chance meeting. If you publish an informative real estate blog and work hard to make it popular in your area, you have one more way to spark the interaction that leads to new clients.
How, specifically, can you use a blog for lead generation?
So to recap. The first step is to create a real estate blog that is worth people's time and attention. The second step is working hard to attract readers and make your blog more popular than others in the area. The third step is to use your blog for lead generation purposes. Just know that it can be done!
'L' is for Lead-producing
A good blog will elicit a response from readers. Actually, let me back up a minute. A good real estate blog will attract readers through various means (mostly by word of mouth), and then it will evoke a response from those readers.
This response often comes in the form of reader comments left on the blog. But it can also come in the form of direct contact via phone or email. About once a week, I'll get a call or email from somebody who has been reading my blog. Sometimes they just want to talk about real estate marketing ... sometimes they end up becoming clients. Either way, it demonstrates the lead generation powers of an informative blog.
Interaction is the first step in attracting new clients. Think of all the clients you've acquired in the past. They all began with some form of interaction -- a phone call, an email, a seminar, an open house, a chance meeting. If you publish an informative real estate blog and work hard to make it popular in your area, you have one more way to spark the interaction that leads to new clients.
How, specifically, can you use a blog for lead generation?
- You could go a step beyond the blog and create a web forum as well. The blog could then have an "Ask the Expert" button / link on it that would take people to the forum.
- You could encourage comments and make it really simple for people to leave comments (by practicing web usability).
- You could write an e-book on your local real estate market and offer it through your blog, in response for a newsletter sign-up or an email request. (Yes, I said an e-book. Forget about those "Top Ten Tips for Buyers" special reports ... times have changed and they won't generate much response).
So to recap. The first step is to create a real estate blog that is worth people's time and attention. The second step is working hard to attract readers and make your blog more popular than others in the area. The third step is to use your blog for lead generation purposes. Just know that it can be done!
Labels: Real Estate Blogs
posted by Brandon at
7:03 AM
