The Real Estate Blogging Thought-Process
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate blog alphabet, which offers 26 benefits and best practices of using a real estate blog.
'T' is for Thoughtful
It's time to put on your thinking cap. (Did your elementary school teachers say that too?) But seriously, we are going to think long and hard about real estate blogging for a moment here.
Why?
Because the more thought you put into your real estate blog, the more effective your blog will be. By "effective," I mean better content, more visitors, and greater overall success. You can achieve these things with your real estate blog, but it's going to require some thought.
Here are some key areas of blogging that require careful thought:
1. The Blog's Purpose - Earlier in this series on real estate blogging, we talked about creating a purpose for your blog. This is one of the first occasions where you'll have to don your "thinking cap" for some careful consideration.
2. The Blog's Audience - In the early days of your real estate blog, you will be writing to an audience of one (yourself). Then your friends and colleagues will pop in. Then the search engines will get wind of it. And before you know it, your audience has grown beyond your expectations. But always remember who your core audience is. Who are you writing to? How can you help them? What do they want and need to know?
3. The Content Plan - It always helps to have a content plan to keep yourself on track. You should think about this in the early days of your blog, as it will make things much easier as you move forward. How often will you publish? What topics / blog categories will you cover on a regular basis? Will you allow guest articles and collaboration? Answer these content questions as early on as possible.
4. The Individual Blog Post - Some agents think of their real estate blog in purely holistic terms, considering the entire blog as once entity. But when you do this, you devalue and de-emphasize the individual blog posts. You have to remember that people could enter your blog from one of many entry points -- not always the main page. So each blog post should stand on its own as a single unit, in addition to reinforcing the blog as a whole. Give thought to each and every blog post you create.
'T' is for Thoughtful
It's time to put on your thinking cap. (Did your elementary school teachers say that too?) But seriously, we are going to think long and hard about real estate blogging for a moment here.
Why?
Because the more thought you put into your real estate blog, the more effective your blog will be. By "effective," I mean better content, more visitors, and greater overall success. You can achieve these things with your real estate blog, but it's going to require some thought.
Here are some key areas of blogging that require careful thought:
1. The Blog's Purpose - Earlier in this series on real estate blogging, we talked about creating a purpose for your blog. This is one of the first occasions where you'll have to don your "thinking cap" for some careful consideration.
2. The Blog's Audience - In the early days of your real estate blog, you will be writing to an audience of one (yourself). Then your friends and colleagues will pop in. Then the search engines will get wind of it. And before you know it, your audience has grown beyond your expectations. But always remember who your core audience is. Who are you writing to? How can you help them? What do they want and need to know?
3. The Content Plan - It always helps to have a content plan to keep yourself on track. You should think about this in the early days of your blog, as it will make things much easier as you move forward. How often will you publish? What topics / blog categories will you cover on a regular basis? Will you allow guest articles and collaboration? Answer these content questions as early on as possible.
4. The Individual Blog Post - Some agents think of their real estate blog in purely holistic terms, considering the entire blog as once entity. But when you do this, you devalue and de-emphasize the individual blog posts. You have to remember that people could enter your blog from one of many entry points -- not always the main page. So each blog post should stand on its own as a single unit, in addition to reinforcing the blog as a whole. Give thought to each and every blog post you create.
Labels: Real Estate Blogs
posted by Brandon at
8:00 AM
