Quality and Quantity of the Real Estate Blog
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate blog alphabet, which offers 26 benefits and best practices of using a real estate blog.
'Q' is for Qualitative ... and Quantitative
If you publish useful and timely content to your real estate blog, and you do it consistently over a period of time, it will have both a qualitative and quantitative effect.
The Quantitative - The sheer quantity of content you produce will benefit you in several ways. First, it will help you rank higher in search engines, and will help you appear in more searches for a broader range of phrases. If your real estate blog has hundreds of posts / pages of content over time, you will be casting your SEO net much further than with a static 10-page website. The size of a website is also one of the top-three ranking factors for most search engines.
[Accomplishment: search engine visibility]
The Qualitative - The quality of content you produce through your blog will also help you in a number of ways. For one thing, it will help you establish your expertise on the subject(s) your blog covers. It will also keep people on your website / blog longer. Some agents say, "All people want is house photos when visiting a website." But this is shortsighted. Sure they want to see listing photos. But they also want to research the market, and the useful and timely information on your real estate blog can deliver.
[Accomplishment: potential lead generation]
To Produce Quantity:
Create a content plan for blog writing success and simplicity. Set up Google Alerts so you have a constant stream of blogging ideas. Make a publishing schedule for yourself, and follow it as closely as possible. Try to blog regularly ... at least three times a week.
To Produce Quality:
Make sure each of your blog posts can stand alone from a quality information perspective. These posts are part of a larger whole, but each post should also bring value to the reader on an individual basis. When you've completed a blog post, ask yourself: "Does this blog post help the reader in some way?" If not, consider expanding or revising it.
Good luck with your real estate blog adventures!
'Q' is for Qualitative ... and Quantitative
If you publish useful and timely content to your real estate blog, and you do it consistently over a period of time, it will have both a qualitative and quantitative effect.
The Quantitative - The sheer quantity of content you produce will benefit you in several ways. First, it will help you rank higher in search engines, and will help you appear in more searches for a broader range of phrases. If your real estate blog has hundreds of posts / pages of content over time, you will be casting your SEO net much further than with a static 10-page website. The size of a website is also one of the top-three ranking factors for most search engines.
[Accomplishment: search engine visibility]
The Qualitative - The quality of content you produce through your blog will also help you in a number of ways. For one thing, it will help you establish your expertise on the subject(s) your blog covers. It will also keep people on your website / blog longer. Some agents say, "All people want is house photos when visiting a website." But this is shortsighted. Sure they want to see listing photos. But they also want to research the market, and the useful and timely information on your real estate blog can deliver.
[Accomplishment: potential lead generation]
Tips for Real Estate Blog "Q&Q"
So now you know the quality and quantity benefits of using a real estate blog. Here are some tips to help you maximize each of those benefits:To Produce Quantity:
Create a content plan for blog writing success and simplicity. Set up Google Alerts so you have a constant stream of blogging ideas. Make a publishing schedule for yourself, and follow it as closely as possible. Try to blog regularly ... at least three times a week.
To Produce Quality:
Make sure each of your blog posts can stand alone from a quality information perspective. These posts are part of a larger whole, but each post should also bring value to the reader on an individual basis. When you've completed a blog post, ask yourself: "Does this blog post help the reader in some way?" If not, consider expanding or revising it.
Good luck with your real estate blog adventures!
Labels: Real Estate Blogs
posted by Brandon at
7:27 AM
