Manageability of Real Estate Blogs
© 2010, Brandon Cornett. All rights reserved.
This article is part of the real estate blogging alphabet -- 26 benefits and best practices that come from using a real estate blog.
'M' is for Manageable
I've spoken to quite a few real estate agents who were intimidated by the idea of blogging -- not because they feared the act of writing, but because they feared the technical side of managing a real estate blog.
"I don't know anything about web coding or web development," they would say. But in actuality, anyone can manage a real estate blog regardless of their technical knowledge. That's because the blog program does most of the technical work for you.
Sure, it might take a bit of technical knowledge to get the blog up and running. But once that's done, the basic process of publishing content to the blog is as simple as typing an email or a Word document.
How simple is it to manage and publish a real estate blog? Here's the process I'm going through right now to publish this blog post:
As with any other blogging program, the Blogger tool converts my typed message into a web page. I happen to know HTML / web coding, but it wouldn't matter if I didn't because the program writes the HTML code for me.
WordPress (another popular program for real estate blogs) requires a little more technical knowledge to get set up. But once the blog is created, you can publish with WordPress as easily as what I've described above. WordPress also has some great features for creating pages and sub-pages, categorizing blog posts, and more.
Collaboration is also made easy through the various blogging programs. For instance, if you wanted to publish a group blog with other real estate or mortgage folks, you could designate each person as an author. This way, they would have their own login information and would only be able to edit their own contributions to the blog -- only you would have full admin access.
This article only scratches the surface of real estate blogs and their manageability. Once you start publishing your blog on a regular basis, you'll begin to see the full capabilities and possibilities.
'M' is for Manageable
I've spoken to quite a few real estate agents who were intimidated by the idea of blogging -- not because they feared the act of writing, but because they feared the technical side of managing a real estate blog.
"I don't know anything about web coding or web development," they would say. But in actuality, anyone can manage a real estate blog regardless of their technical knowledge. That's because the blog program does most of the technical work for you.
Sure, it might take a bit of technical knowledge to get the blog up and running. But once that's done, the basic process of publishing content to the blog is as simple as typing an email or a Word document.
How simple is it to manage and publish a real estate blog? Here's the process I'm going through right now to publish this blog post:
- Log into my Blogger dashboard (this particular blog is powered by Blogger)
- Select my Real Estate Marketing Ideas blog (the one you're reading)
- Click the "Create Post" button
- Give my blog post a title
- Write the body of my blog post
- Proofread and add hyperlinks where needed
- Click the "Publish Post" button ... and I'm done
As with any other blogging program, the Blogger tool converts my typed message into a web page. I happen to know HTML / web coding, but it wouldn't matter if I didn't because the program writes the HTML code for me.
WordPress (another popular program for real estate blogs) requires a little more technical knowledge to get set up. But once the blog is created, you can publish with WordPress as easily as what I've described above. WordPress also has some great features for creating pages and sub-pages, categorizing blog posts, and more.
Collaboration is also made easy through the various blogging programs. For instance, if you wanted to publish a group blog with other real estate or mortgage folks, you could designate each person as an author. This way, they would have their own login information and would only be able to edit their own contributions to the blog -- only you would have full admin access.
This article only scratches the surface of real estate blogs and their manageability. Once you start publishing your blog on a regular basis, you'll begin to see the full capabilities and possibilities.
Labels: Real Estate Blogs
posted by Brandon at
9:42 AM
