Inject Energy Into Your Real Estate Blog

© 2010, Brandon Cornett. All rights reserved.

This is the final post of the real estate blog alphabet -- 26 benefits and best practices of using a real estate blog. This blog series will soon be compiled into a free e-book that you can download from our site.

'Z' is for Zippy

The dictionary defines zippy as "lively and full of energy." I can think of no better traits to apply to your real estate blog. Here's why.

Have you ever been to a business website that literally bored you into hitting the "Back" button? You know the kind of language I'm referring to ... "Our scalable solutions will help you leverage your companies true potential ... blah, blah ... pedantic pomposity, etc. etc."

Well, consumers have the same reaction toward real estate blogs. A real estate blog that is stuffy, pompous, dry or dull will repel readers -- even if it has information they might otherwise have found useful.

When I say to be "zippy" with your real estate blog, I'm not telling you to be artificial or annoying (like a waiter at Applebee's). I'm telling you to have some energy, passion and -- yes -- even some fun with your blogging. You can educate people about your local real estate scene without being boring.

Dull real estate blogs do not get people talking. Nor do they excite or motivate anyone into action. Thus, a boring blog is doomed to failure from the start.

I must caution you on something though. The first thing you have to do is create a high-value blog full of useful content (property listings, home photos, market updates, community news). Once you have that kind of real estate blog, you can inject the personality to make it memorable and enjoyable -- since it will already be useful and informative.