Expanding Your Real Estate Blog
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate real estate blogging alphabet -- 26 best practices and benefits of using a blog for real estate marketing purposes.
'X' is for Xstensible
Okay, so I cheated with this particular letter of the blogging alphabet. But a real estate blog truly is extensible and expandable (and you try to find a decent adjective that starts with the letter 'X').
I've spoken to quite a few real estate agents who were leery of starting a blog for the same reason -- they thought they would be "stuck" publishing it a certain way. "What if I decide to change the format or purpose of the blog down the road," these agents wanted to know. "Will I have to start over and recreate the whole blog."
In a word, no.
Blog programs, by their very nature, are designed to be easily expandable / extensible. They are designed to allow the addition of new features at a later date (an exact dictionary definition of "extensible.")
All blogging programs can be expanded, modified, extended and customized. Blogger, TypePad, WordPress, etc. This blog is powered by Blogger, by the way.
My SEO blog for agents is an example of WordPress customization. This blog has been customized to display only a summary of each article on the home page (as opposed to the full articles, which was the default setting). And I have total control over how long the summaries should be, how they should look, etc.
So let's say you start out using your real estate blog for one particular purpose, such as home buyer advice. But then later, you decide to create a news channel as well, covering local happenings that are somehow related to real estate. You could do this simply by adding a category for the news stories and incorporating "News" into your main menu.
Actually, you could go about this in many ways, depending on what suits you the best. The point it, your real estate blog can support just about any type of configuration you can imagine. They are designed to be modified, customized, extended, expanded, and otherwise "tricked out."
'X' is for Xstensible
Okay, so I cheated with this particular letter of the blogging alphabet. But a real estate blog truly is extensible and expandable (and you try to find a decent adjective that starts with the letter 'X').
I've spoken to quite a few real estate agents who were leery of starting a blog for the same reason -- they thought they would be "stuck" publishing it a certain way. "What if I decide to change the format or purpose of the blog down the road," these agents wanted to know. "Will I have to start over and recreate the whole blog."
In a word, no.
Blog programs, by their very nature, are designed to be easily expandable / extensible. They are designed to allow the addition of new features at a later date (an exact dictionary definition of "extensible.")
All blogging programs can be expanded, modified, extended and customized. Blogger, TypePad, WordPress, etc. This blog is powered by Blogger, by the way.
My SEO blog for agents is an example of WordPress customization. This blog has been customized to display only a summary of each article on the home page (as opposed to the full articles, which was the default setting). And I have total control over how long the summaries should be, how they should look, etc.
Expanding a Real Estate Blog
So let's say you start out using your real estate blog for one particular purpose, such as home buyer advice. But then later, you decide to create a news channel as well, covering local happenings that are somehow related to real estate. You could do this simply by adding a category for the news stories and incorporating "News" into your main menu.
Actually, you could go about this in many ways, depending on what suits you the best. The point it, your real estate blog can support just about any type of configuration you can imagine. They are designed to be modified, customized, extended, expanded, and otherwise "tricked out."
Labels: Real Estate Blogs
posted by Brandon at
6:07 AM
