Do You Really Want to Blog?
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate blog alphabet, which provides twenty-six benefits and best practices of using a real estate blog.
'V' is for Voluntary
The number-one reason to start a real estate blog should be because you want to. If you start a blog for any other reason, you will find you lack the motivation needed to make your blog a success.
Of course, there can be many additional reasons for starting a real estate blog -- such as brand building, lead generation and search engine visibility. But the primary reason should be a good-old-fashioned desire to write / blog / educate / communicate!
I publish several blogs, and I have set up countless blogs for friends, clients and colleagues. I've seen more than my fair share of blogging scenarios, so let me make you this guarantee based on that experience. If you start a real estate blog just because everyone else is doing it, your blog will lack the heartfelt enthusiasm that's a trademark of popular blogs. Blogging will become a chore in your mind, as opposed to something you look forward to.
And then this happens...
Which of the above scenarios you experience will depend on whether or not you really want to blog.
'V' is for Voluntary
The number-one reason to start a real estate blog should be because you want to. If you start a blog for any other reason, you will find you lack the motivation needed to make your blog a success.
Of course, there can be many additional reasons for starting a real estate blog -- such as brand building, lead generation and search engine visibility. But the primary reason should be a good-old-fashioned desire to write / blog / educate / communicate!
I publish several blogs, and I have set up countless blogs for friends, clients and colleagues. I've seen more than my fair share of blogging scenarios, so let me make you this guarantee based on that experience. If you start a real estate blog just because everyone else is doing it, your blog will lack the heartfelt enthusiasm that's a trademark of popular blogs. Blogging will become a chore in your mind, as opposed to something you look forward to.
And then this happens...
- You find yourself putting it off. "Oh, I'll get back to it next week."
- Then your blog begins to become outdated and stale.
- Then it becomes a big hurdle in your mind, a source of procrastination.
- Then you abandon the blog altogether. "Yeah, I have a blog. But I haven't really done anything with it. I don't even remember the password for logging in."
- You find yourself eager to log in and post to your blog each day.
- Your blog becomes a timely resource for readers.
- Before you know it, your blog is large, informative and popular.
- People begin recommending your blog to others, useful as it is.
- An online conversation begins to unfold, and before you know it your real estate blog has begun to produce a regular stream of leads.
Which of the above scenarios you experience will depend on whether or not you really want to blog.
Labels: Real Estate Blogs
posted by Brandon at
7:03 AM
