Blogging Your Way to a Higher Plane
© 2010, Brandon Cornett. All rights reserved.
This post is part of the real estate blog alphabet -- 26 benefits and best practices of using a real estate blog.
'N' is for Non-invasive
Here's a marketing prediction for you. I predict that as the years pass, invasive marketing will become less and less effective (and thus less common in our daily lives). By "invasive marketing," I'm referring to the type of marketing that is thrust in our faces.
Telemarketing is invasive marketing, and we are currently witnessing the death of cold-calling as a viable marketing medium. Unsolicited emails are another form of invasive marketing, and we all know where spam belongs.
Direct mail marketing is one of the last holdouts. Direct mail is a form of invasive marketing that still holds its own in terms of results and profitability. But who knows if that will be the case five years from now.
And then we come to the so-called Web 2.0 "revolution." This is the new social concept of online behavior that shouts "Power to the user!"
Web 2.0 is not a new type of software you have to purchase. It's a phrase coined by O'Reilly, a publisher of technology books. In fact, if you Google the phrase "What is Web 2.0?" you'll find the O'Reilly website at the top of the list, discussing the origins of the phrase.
Here's an excerpt of that discussion:
"The concept of Web 2.0 began with a conference brainstorming ... Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having ‘crashed,’ the web was more important than ever, with exciting new applications and sites popping up with surprising regularity." (Article by Tim O'Reilly on www.oreillynet.com)
In other words, you are incorporating non-invasive / conversation-based marketing techniques into your real estate marketing program ... in addition to any invasive techniques you might currently use (such as cold calling).
Just another benefit to using a real estate blog as part of your overall marketing program.
'N' is for Non-invasive
Here's a marketing prediction for you. I predict that as the years pass, invasive marketing will become less and less effective (and thus less common in our daily lives). By "invasive marketing," I'm referring to the type of marketing that is thrust in our faces.
Telemarketing is invasive marketing, and we are currently witnessing the death of cold-calling as a viable marketing medium. Unsolicited emails are another form of invasive marketing, and we all know where spam belongs.
Direct mail marketing is one of the last holdouts. Direct mail is a form of invasive marketing that still holds its own in terms of results and profitability. But who knows if that will be the case five years from now.
And then we come to the so-called Web 2.0 "revolution." This is the new social concept of online behavior that shouts "Power to the user!"
Web 2.0 is not a new type of software you have to purchase. It's a phrase coined by O'Reilly, a publisher of technology books. In fact, if you Google the phrase "What is Web 2.0?" you'll find the O'Reilly website at the top of the list, discussing the origins of the phrase.
Here's an excerpt of that discussion:
"The concept of Web 2.0 began with a conference brainstorming ... Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having ‘crashed,’ the web was more important than ever, with exciting new applications and sites popping up with surprising regularity." (Article by Tim O'Reilly on www.oreillynet.com)
How Real Estate Blogs Relate
Business blogs are part of the Web 2.0 approach to online communications, and that includes the real estate blog. When you create a popular real estate blog and allow readers to comment on it, you are embracing the concept of having an online dialogue (as opposed to a lecture). This is also a great way to attract new business, because people who have "spoken" with you online are more inclined to trust you and contact you.In other words, you are incorporating non-invasive / conversation-based marketing techniques into your real estate marketing program ... in addition to any invasive techniques you might currently use (such as cold calling).
Just another benefit to using a real estate blog as part of your overall marketing program.
Labels: Real Estate Blogs
posted by Brandon at
9:50 AM
