Blogging In Your Own Voice

© 2010, Brandon Cornett. All rights reserved.

This article is part of the real estate blogging alphabet -- 26 benefits and best practices that come from using a real estate blog.

'J' is for Jargon-free

When you use a blog to communicate with your audience, you have an opportunity to strip down the traditional barriers of marketing communications and speak to people from the heart.

Most real estate blogs (and business blogs in general) are closely associated with a single author. This makes them an online manifestation of the author's personality and knowledge. Because of this "intimate" nature, a real estate blog can help you earn the trust of your ideal audience. But to achieve this, you have to shoot straight and be yourself.

The best business and real estate blogs are written in the author's true voice, avoiding the use of jargon (unless that jargon is essential to the subject at hand). Don't use your blog to impress people with your vocabulary. Use it to educate people through plain language and sincerity. Use it to inspire their trust and confidence ... and, ultimately, their action.

In other words, corporate speak has no place in a real estate blog.