Usage Data and Search Engine Ranking

© 2010, Brandon Cornett. All rights reserved.

Lately, there has been much conversation (argument?) in SEO circles about a website's usage data, and how that data affects the website's search engine ranking. Here's my take on the matter. Sure, it's important to understand usage data for search engine optimization purposes. But it's more important to realize that usage data is a tool for measuring your website's overall usefulness -- which in turn will determine your website's success.

So what is usage data, and what does it have to do with your website and search engine ranking? I've just added a new tutorial to the SEO Learning Center at my Austin SEO website, explaining usage data as it pertains to website success (in general) and search engine success (in particular).

Read the article:
How Usage Data Affects Your Search Engine Rankings

Caution: You may not want to read this article while operating heavy machinery. It's somewhat technical.

~Brandon