Real Estate Blogs and Search Engine Visibility

© 2010, Brandon Cornett. All rights reserved.

This post is an extension of the real estate blog alphabet -- 26 benefits and best practices of real estate blogging.

'G' is for Google Friendly

Real estate blogging is a great way to enhance your online visibility. In this context, "visibility" refers to the ease with which people can find your website online. Search engines are a major ingredient of online visibility, and this is another area where the real estate blog comes into its own.

The way I see it, real estate blogs and search engines are a match made in heaven. Here are three reasons why:

• Search engines like fresh content, and blogs make it easy to produce fresh content on a regular basis.


• Search engines like text links and good navigation structures. Blogs produce these things right "out of the box."


• Search engines like websites that are networked and linked with similar-themed websites. The active, social nature of real estate blogs actually encourages this kind of "neighborhood" networking.

But while search engines like many things about blogs, the burden of ranking still rests upon the blog's author (that would be you). By itself, a real estate blog will not propel you to the top of the search engines, the way some agents seem to think. You have to be a dedicated and active publisher to accomplish such feats. A blog just makes it much easier to accomplish.

P.S. — If you're really serious about blogging your way up the search engine ranks, check out my step-by-step guide on blogging for search engine visibility