Just Finished the New SEO Book

© 2010, Brandon Cornett. All rights reserved.

I just did the final edit on my new book, which is a road map to success with search engine optimization (SEO). I'm very excited, because this will be the most helpful book on real estate SEO ever to be published.

Am I biased? Of course I am. But I've taken measures to ensure this book lives up to its promise (to help you significantly improve your search engine rankings). To learn more about what makes this book different, I've copied and pasted the book's introduction below:

Introduction to New Book, Top Ten Agent

Why I wrote this book:

There are a lot of books out there on the subject of search engine optimization (SEO). In fact, I've even written an "Agent's Guide to Search Engine Visibility" that provides an excellent overview of how search engines work, how you can increase your rankings, etc. So I won't repeat what's already been written.

This book will be different.

You see, I believe that too much information can actually be a bad thing -- at least when it comes to technical guidance and instructions. This is especially true when the bits and pieces of information you read contradict one another, as is the case with books and articles about SEO (and real estate SEO in particular). I refer to this condition as "analysis paralysis." An over-abundance of conflicting information requires so much analysis that it leads to operational paralysis. In other words, it's a scenario where people spend more time and energy figuring out what to do than actually doing anything.

That's where this book comes into the picture.

Search engine optimization (SEO) is not really difficult. It's time-consuming, sure. But it's not rocket science. Or, as my shop teacher used to say back in high school, "It ain't rocket surgery." Once you understand the basics of key phrase research, quality content, networking and things like that, you understand 90% of real estate SEO.

But then something like this happens:

You hear about a technique that John is using to improve his website traffic, and you prepare to emulate his success. Then Sally tells you about a content strategy that has helped her increase her search engine ranking, and you prepare to emulate her success. Before long, you've done plenty of preparing but not much doing. In short, you've become yet another victim of analysis paralysis.

I'm here to free you from that trap, and I'll begin by telling you this. There are hundreds of ways to improve your search engine ranking, online visibility and website traffic. The real problem is choosing a strategy and moving forward with it. So to help you get out of the starting blocks, I'm going to share my own personal strategy for real estate SEO success.

The techniques contained in this book represent one of many possible strategies for website growth and search engine optimization. This is just how I've done things in the past. And let me tell you, it has certainly worked for me. I have nearly a dozen websites that top the search engines for hundreds of high-traffic phrases. For example, my main website (ArmingYourFarming.com) is almost always in the top three Google results for dozens of competitive phrases, such as "real estate marketing."

So here's the bottom line. You can spend all your time comparing one real estate SEO strategy to another, which won't produce any results. Or you can choose a proven strategy and run with it, which will produce great results. Here's the strategy I've been running with for more than five years.

This book will be actually be sold through a new website I am developing. But as a reader of this blog, you'll be the first to hear about it. I will blog about the new book / website when they are ready for you!

~Brandon

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