Directness of the Real Estate Blog

© 2010, Brandon Cornett. All rights reserved.

This post is part of my real estate blogging alphabet -- 26 benefits and best practices of using a real estate blog.

'D' is for Direct

Imagine having a direct, web-based communication channel with thousands of home buyers / sellers in your market area. Now imagine being able to publish information through this channel as easily and as quickly as typing an email message.

That's what you get with a real estate blog, a direct-to-consumer communication mechanism.

Granted, in the early days of your real estate blog, you may be writing to an audience of one. It takes time to build an audience. But if you stick with it and acquire a good base of readers over time, you can achieve the "dream scenario" I opened this article with -- you could communicate directly with hundreds or thousands of people in your market area.

This directness is a key benefit of using a real estate blog, and as a marketer I can tell you it's priceless. With a blog, there is nobody to filter your message. No middle-men or intermediaries. It's just you and your readers.

What's the benefit of this directness? For one thing, it helps you break through the traditional barrier of corporate communications. As consumers, we naturally distrust marketing messages. But when somebody speaks to us directly, honestly, and consistently over time, we are much more inclined to trust that person.

If used properly, a real estate blog can help you achieve these things.