Blog About Local Real Estate Happenings

© 2010, Brandon Cornett. All rights reserved.

This post is part of my real estate blog alphabet -- 26 benefits and best practices of real estate blogging.

'H' is for Happening

Put yourself in the shoes of your audience for a moment. You're no longer a real estate agent - you're a home buyer researching the local real estate scene. While conducting some online research, you come across two websites.

• One is the website of a local real estate company. It has bios on the company's agents, a few articles on the home buying process, etc. But it's basically a "static" website. It doesn't appear to have any frequently updated information, so you have no way of knowing how old the information is.


• The other website is primarily a real estate blog. It also has a bio on the author, home buying articles and the like. But because it's a blog, it gets updated regularly. You scan the "recent posts" section and find that the author publishes new information about three times a week. The most recent blog post is only a day old, and it offers a current snapshot of the local real estate scene.

If you, the home buyer, could only bookmark one of these sites for future reference, which one would it be? Obviously, the second website is more valuable, and therefore it's worth saving in your Favorites.

This is what I mean by "H stands for happening." This entry of the real estate blog alphabet refers to the current nature of a good real estate blog. With their "click to publish" technology, blogs are easy to update. So you'll be more likely (and better able) to keep a real estate blog current -- more so than with a regular website.

Real estate is a timely business. Things happen fast. If your website is not "happening" enough to keep up with market trends, it offers little value to readers. But if it can keep pace with the market, it is a huge value to readers. A real estate blog can help you achieve this.