Direct Mail Services - A Buyer's Guide
© 2010, Brandon Cornett. All rights reserved.
Anyone considering direct mail as an add-on to their real estate marketing program should seriously consider using a direct mail service to handle the logistics. If you're currently using real estate direct mail but you handle the logistics yourself, you should consider a direct mail service for the convenience alone!
A Direct Mail Service Can Do All That?
Back when I worked for a direct mail marketing company, I once attended the big NAR conference in Orlando -- 2004 I think it was. I remember all of the real estate folks coming up to the booth and asking what kind of services we provided, what the cost was, etc.
I would explain to them that the company I worked for did everything for them -- design, messaging, printing, mailing, etc. And nine times out of ten they would say something like, "You do all of that? And for that cost? Jeez, I've been killing myself trying to do it alone all this time!"
Direct mail is not for everyone. It takes a serious commitment and a willingness to learn. But for those who do it well, the results are well worth the effort. The key is to minimize the effort and maximize the reward. To maximize the reward, you can improve your direct mail program (perhaps by reading my postcard book). To minimize the effort, you can use a direct mail service to handle the logistics for you.
I just finished creating a guide to direct mail services -- what they do, how to shop for one, etc. It's over on PostcardSmart.com. If you find the article helpful, be sure to check out the related articles mentioned at the end.
Go there now: Direct Mail Services - What Do They Do?
~Brandon
A Direct Mail Service Can Do All That?
Back when I worked for a direct mail marketing company, I once attended the big NAR conference in Orlando -- 2004 I think it was. I remember all of the real estate folks coming up to the booth and asking what kind of services we provided, what the cost was, etc.
I would explain to them that the company I worked for did everything for them -- design, messaging, printing, mailing, etc. And nine times out of ten they would say something like, "You do all of that? And for that cost? Jeez, I've been killing myself trying to do it alone all this time!"
Direct mail is not for everyone. It takes a serious commitment and a willingness to learn. But for those who do it well, the results are well worth the effort. The key is to minimize the effort and maximize the reward. To maximize the reward, you can improve your direct mail program (perhaps by reading my postcard book). To minimize the effort, you can use a direct mail service to handle the logistics for you.
I just finished creating a guide to direct mail services -- what they do, how to shop for one, etc. It's over on PostcardSmart.com. If you find the article helpful, be sure to check out the related articles mentioned at the end.
Go there now: Direct Mail Services - What Do They Do?
~Brandon
Labels: Real Estate Postcards
posted by Brandon at
11:01 AM
