Address Popular Topics - Internet Marketing Tip #62 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 62 of 100 - Address Popular Topics
Generating traffic to your website is one of the first steps to success with real estate Internet marketing. The more traffic you have, the more leads you can generate. And the more leads you can generate, the more clients and business you can acquire.
Internet Marketing 101, right?
But where do you get website traffic? Well, if you've been following this series on Internet marketing, you've gained plenty of traffic-generation tips. And here's another one for you ... tap into known search patterns by offering information on popular topics.
Foreclosures, mortgage refinancing, types of mortgage loans, flipping houses ... these are all popular topics right now, topics that you hear on the news all the time. And nothing drives Internet search patterns like news coverage.
Case in point, the number of Internet searches for "home foreclosure" types of phrases has risen dramatically over the last couple of months. This is largely due to all the news coverage of the current spike in foreclosures. (Yes, I keep track of such things. And that's why I have a mortgage refinancing website within my network!)
So I ask you, why not capitalize on this to get another slice of the Web traffic pie? If people in your area are looking for local information related to home foreclosures, mortgage refinancing, mortgage applications, home sales statistics, or information about that new highway going in ... why not give it to them?
Sure, you might not be a foreclosure or refinancing expert. But you don't have to be. You're a real estate expert, and these are topics within the real estate umbrella that you could certainly cover on your website. It's just one more way for people to find you online. And these days, as competitive as the real estate industry has become, you need to give people as many ways to find you as possible.
In fact, that's the basic premise of my guide to the Real Estate Web Presence.
Have a good weekend.
~Brandon
Tip 62 of 100 - Address Popular Topics
Generating traffic to your website is one of the first steps to success with real estate Internet marketing. The more traffic you have, the more leads you can generate. And the more leads you can generate, the more clients and business you can acquire.
Internet Marketing 101, right?
But where do you get website traffic? Well, if you've been following this series on Internet marketing, you've gained plenty of traffic-generation tips. And here's another one for you ... tap into known search patterns by offering information on popular topics.
Foreclosures, mortgage refinancing, types of mortgage loans, flipping houses ... these are all popular topics right now, topics that you hear on the news all the time. And nothing drives Internet search patterns like news coverage.
Case in point, the number of Internet searches for "home foreclosure" types of phrases has risen dramatically over the last couple of months. This is largely due to all the news coverage of the current spike in foreclosures. (Yes, I keep track of such things. And that's why I have a mortgage refinancing website within my network!)
So I ask you, why not capitalize on this to get another slice of the Web traffic pie? If people in your area are looking for local information related to home foreclosures, mortgage refinancing, mortgage applications, home sales statistics, or information about that new highway going in ... why not give it to them?
Sure, you might not be a foreclosure or refinancing expert. But you don't have to be. You're a real estate expert, and these are topics within the real estate umbrella that you could certainly cover on your website. It's just one more way for people to find you online. And these days, as competitive as the real estate industry has become, you need to give people as many ways to find you as possible.
In fact, that's the basic premise of my guide to the Real Estate Web Presence.
Have a good weekend.
~Brandon
Labels: Internet Marketing
posted by Brandon at
1:00 PM
