Real Estate Lead Generation - Collection of Tips
© 2009, Brandon Cornett. All rights reserved.
Each week, I review the data from the search tool on the main website. I like to see what topics people are looking for when they reach the site, because then I know what kinds of topics I need to cover.
Real estate lead generation consistently ranks among the most frequently searched phrases. This tells me that lead generation is on the minds of a lot of real estate agents. And it should be, because a real estate marketing program without lead generation is a failed marketing program.
Without leads, you cannot start a business relationship with people. And without business relationships, you have no business.
So I thought it would be helpful if I rounded up some lead generation articles and advice from all over the website.
Read Estate Lead Generation - An Agent's Guide
This is a fairly recent article I wrote about lead generation. It talks about three specific things you need to do in order to generate real estate leads -- be visible, be valuable, and be trustworthy.
Generate Leads With a School "Report Card"
There are dozens of ways to generate real estate leads, both online and off. Here's a specific lead generation technique that takes a valuable information approach. To succeed with this strategy, you need to do a good job conveying the value of the "report card." This is an area where I see a lot of agents stumble, so I've outlined the process for you.
Focus On Lead Capture
This blog post is part of my ongoing 100-part series on real estate Internet marketing. In this post, we will look at the reasons for having a lead-capture system on your website. A real estate website is a great tool for lead generation, but you need (A) a way to capture leads and (B) a way to motivate people toward the desired action.
How to Generate Website Leads
This 14-page guide can be downloaded as part of a bonus pack with the Real Estate SEO guide. This training guide takes a lead generation strategy commonly used by Fortune 500 companies and modifies it for real estate marketing purposes.
More Tips on Website Leads
This is another blog post in the real estate Internet marketing series. This ones offers a handful of lead generation ideas, some of which are described in greater detail through the other links above.
The 5 Laws of Lead Generation
I wrote this in-depth article back in January but just got around to putting it onto the website. It offers five "laws" of Internet marketing that you should understand when marketing your services online.
I hope you enjoyed this roundup of advice on real estate lead generation. Surely within all that material there's something that will help you in your quest to generate quality real estate leads.
~Brandon
Real estate lead generation consistently ranks among the most frequently searched phrases. This tells me that lead generation is on the minds of a lot of real estate agents. And it should be, because a real estate marketing program without lead generation is a failed marketing program.
Without leads, you cannot start a business relationship with people. And without business relationships, you have no business.
So I thought it would be helpful if I rounded up some lead generation articles and advice from all over the website.
Read Estate Lead Generation - An Agent's Guide
This is a fairly recent article I wrote about lead generation. It talks about three specific things you need to do in order to generate real estate leads -- be visible, be valuable, and be trustworthy.
Generate Leads With a School "Report Card"
There are dozens of ways to generate real estate leads, both online and off. Here's a specific lead generation technique that takes a valuable information approach. To succeed with this strategy, you need to do a good job conveying the value of the "report card." This is an area where I see a lot of agents stumble, so I've outlined the process for you.
Focus On Lead Capture
This blog post is part of my ongoing 100-part series on real estate Internet marketing. In this post, we will look at the reasons for having a lead-capture system on your website. A real estate website is a great tool for lead generation, but you need (A) a way to capture leads and (B) a way to motivate people toward the desired action.
How to Generate Website Leads
This 14-page guide can be downloaded as part of a bonus pack with the Real Estate SEO guide. This training guide takes a lead generation strategy commonly used by Fortune 500 companies and modifies it for real estate marketing purposes.
More Tips on Website Leads
This is another blog post in the real estate Internet marketing series. This ones offers a handful of lead generation ideas, some of which are described in greater detail through the other links above.
The 5 Laws of Lead Generation
I wrote this in-depth article back in January but just got around to putting it onto the website. It offers five "laws" of Internet marketing that you should understand when marketing your services online.
I hope you enjoyed this roundup of advice on real estate lead generation. Surely within all that material there's something that will help you in your quest to generate quality real estate leads.
~Brandon
Labels: Lead Generation
posted by Brandon at
12:03 PM
