Home Buying Seminar as Business Builder (Case Study)

© 2010, Brandon Cornett. All rights reserved.

Those of you who have read my articles, blog and newsletters for some time will know that I'm a fan of home buying seminars as a real estate business-building tool. I just stumbled across an article that clearly illustrates the value of home buying seminars for client acquisition.

Here's the story.

Granted, the person in this story is a credit counselor, but the technique is similar to what I have recommended for real estate folks going on 5 years now. Note how Rodola, the credit counselor in the story, cites a "drop" in attendance from 80 to 50 people. Fifty prospective clients in a room ... are you kidding me? If you can't build a real estate business on a windfall like that, then you can't build a real estate business period.

Also note that Rodola does a great job promoting the seminar. I'm sure that she (he?) does plenty of grass roots marketing, direct mail and the like, but Rodola has also engaged the local news in Redding, California, including this website of the local newspaper.

A Show of Hands?
Okay. Let's take a quick poll. If you think you could benefit from having 50 - 80 local home buyers in a room together asking you questions about real estate, please raise your hand. One, two, three ... fifteen, twenty ... okay, that's most of you. Now let's get another show of hands for those of you who've used home buying seminars in the past. What? Only two of you?

What are you waiting for? Why not give it a try? You have nothing to lose but time out of your day, and think of the potential gains. Here's some info to get you started with your home buying seminar:

PowerPoint presentation | How-to tips | Seminar handout

Typically, buyer seminars bring a bigger audience than seller seminars. But if you want to go the home-selling angle:

Seller PowerPoint | Seller seminar handout

~Brandon