Differentiate SEO from Lead Generation - Tip #56 of 100
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 56 of 100 - Differentiate SEO from Lead Generation
As a provider of real estate SEO services, I get at least one call per week where the person says something like, "I need search engine optimization because my website does not generate leads."
The first thing I do is to ensure the caller knows the difference between SEO and lead generation. Search engine optimization is a traffic generator. That's it. If you were under the impression that SEO generated leads, I'm sorry to disappoint you.
Now, that's not to say that a good real estate SEO program cannot help you generate leads. It can certainly do that. But only when there's a lead-generation program in place on the target website.
In other words, if you increase traffic to a website with no lead-generation tactics in place, you will have plenty of traffic but no leads. But if you increase traffic (through SEO or anything else) to a website with effective lead generation, your increases in traffic will directly correlate to an increase in leads and inquiries.
SEO is a traffic generator, not a lead generator.
Related info:
Look for tip #57 soon!
~Brandon
Tip 56 of 100 - Differentiate SEO from Lead Generation
As a provider of real estate SEO services, I get at least one call per week where the person says something like, "I need search engine optimization because my website does not generate leads."
The first thing I do is to ensure the caller knows the difference between SEO and lead generation. Search engine optimization is a traffic generator. That's it. If you were under the impression that SEO generated leads, I'm sorry to disappoint you.
Now, that's not to say that a good real estate SEO program cannot help you generate leads. It can certainly do that. But only when there's a lead-generation program in place on the target website.
In other words, if you increase traffic to a website with no lead-generation tactics in place, you will have plenty of traffic but no leads. But if you increase traffic (through SEO or anything else) to a website with effective lead generation, your increases in traffic will directly correlate to an increase in leads and inquiries.
SEO is a traffic generator, not a lead generator.
Related info:
Look for tip #57 soon!
~Brandon
Labels: Internet Marketing
posted by Brandon at
6:44 AM
