Real Estate Recipe Postcards - Do They Work?

© 2010, Brandon Cornett. All rights reserved.

I know many of my readers are interested in real estate postcard marketing. So I thought I would share a blog post on my other blog. It's about real estate recipe postcards, and how they compare to other (stronger) forms of real estate postcard marketing.

The premise of this blog post is simple. A recipe postcard might give somebody a reason to keep the postcard. At least, if they like the recipe. But it doesn't give them much of a reason to contact the sender of the postcard ... or to respond in any way, for that matter. That's what my real estate postcard book is all about, getting people to respond in some way that brings them closer to a business relationship.

Think about the logic for a minute here. If you send a real estate postcard with a recipe on it (and not much else), you are basically saying, "Here's a recipe for a tasty dish. Call me if you have any real estate needs!" It's an odd approach to marketing, if you ask me.

If anyone has any success stories to share regarding real estate recipe postcards, I'd love to hear them. Have you enjoyed success with recipe postcards, as compared to another form of real estate postcard marketing?

~Brandon