Make Your Website Inviting: Tip #49 of 100
© 2010, Brandon Cornett. All rights reserved.
Real Estate Internet Marketing - 100 Tips in 100 Days
Tip 49 of 100 - Make Your Website Inviting
In a previous post in this series, we talked about the importance of de-cluttering your home page, and catering to the reader by putting information they would want front-and-center.
Here's a good example of these practices in action.
This Rocky Point house rentals website has arranged their home page in a way that (A) tells reader what the site is about, (B) showcases what people will probably want to see, and (C) gives a clear call-to-action in the form of a "Book Now" graphic.
Though I don't know the owners of this website, I would venture a guess that their home page does a good job of generating leads. As soon as you land on this page, you're eyes are drawn to the featured properties. And if you are in fact shopping for rental properties in this town, then those featured properties are exactly what you would want to see.
So the owners of the site are catering to the needs of visitors and making their job really easy. Two hallmarks of a good home page!
They also offer plenty of things that will keep visitors on the site, such as video / virtual tours of each property.
Lastly, notice the "Book now" graphic on the page. For those people who are ready to book a rental, this shortcut makes it easy. Once again, the site owners are respecting the needs of their visitors.
So we have the following:
Look for tip #50 tomorrow!
~Brandon
Tip 49 of 100 - Make Your Website Inviting
In a previous post in this series, we talked about the importance of de-cluttering your home page, and catering to the reader by putting information they would want front-and-center.
Here's a good example of these practices in action.
This Rocky Point house rentals website has arranged their home page in a way that (A) tells reader what the site is about, (B) showcases what people will probably want to see, and (C) gives a clear call-to-action in the form of a "Book Now" graphic.
Though I don't know the owners of this website, I would venture a guess that their home page does a good job of generating leads. As soon as you land on this page, you're eyes are drawn to the featured properties. And if you are in fact shopping for rental properties in this town, then those featured properties are exactly what you would want to see.
So the owners of the site are catering to the needs of visitors and making their job really easy. Two hallmarks of a good home page!
They also offer plenty of things that will keep visitors on the site, such as video / virtual tours of each property.
Lastly, notice the "Book now" graphic on the page. For those people who are ready to book a rental, this shortcut makes it easy. Once again, the site owners are respecting the needs of their visitors.
So we have the following:
- A home page tells people exactly what it offers (beachfront rentals in Puerto Penasco, Mexico)
- A home page that showcases content people will want to see (featured properties with virtual tours)
- A home page that gives people who are ready to sign an easy way to do just that!
Look for tip #50 tomorrow!
~Brandon
Labels: Internet Marketing
posted by Brandon at
9:12 AM
