Know Your Web Analytics: Tip #54 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip 54 of 100 - Get to Know Your Web Analytics

If you own a real estate website, but you have no idea how to access your website analytics, you're operating under a severe handicap.

What Is Web Analytics?
Web analytics is an Internet marketing term with broad application. But it basically boils down to information about your website visitors. When people visit your website and interact with in some way, shape or form, that information can be captured. Analytics programs give you the ability to monitor the activity of your site visitors. Such data can be very enlightening and useful in your real estate Internet marketing program.

Even if you don't have a web analytics program installed on your website, your site log should give you some basic information, such as where your traffic comes from, home many visitors you get each day, etc. But if you really want to know what's happening on your real estate website, you should install some type of website analytics program.

Web Analytics Programs
If you'd like to go the free route (which is always a popular way to go), you could try Google Analytics. This product used to be called Urchin, until Google bought and renamed it. Google Analytics will give you such information as:

• Number of visitors per day
• Location of your visitors
• Key phrases people use to find you through search engines
• Top sources of traffic
• Top entry page
• Top exit page
• And more

This level of data is sufficient for most people, and the price can't be beat. But if you want to get more advanced with your real estate Internet marketing (and have the budget to do so), you might look into a company / product like WebTrends or WebSideStory.

Look for tip #55 soon!

~Brandon