Know Your Competition - Marketing Tip 51 of 100

Real Estate Internet Marketing - 100 Tips in 100 Days

Tip 51 of 100 - Know Your Competition

You wouldn't go into a sports competition without studying your opponents. Nor should you engage in real estate Internet marketing without studying your competition.

Do you know the three top-ranked real estate websites in your area? You should. You should also know how your website stacks up against those three websites. You should determine how those websites reached the top of the search engine rankings, and what you might do to mirror their success.

How about website resources? Do your top competitors online have items on their websites that you don't have, such as virtual tours? And what about general traffic levels? Using a website traffic tool like Alexa, compare your website traffic levels to the top-ranking websites mentioned earlier.

These are just a few of the things you should look at regarding the competition. The goal here is to have a good idea what other agents in your area are doing online ... so that you can do it better.

Understanding the competition is the first step to success with real estate Internet marketing.

Look for tip #52 soon!

~Brandon