Real Estate Internet Marketing: Tips #30 - 40

Real Estate Internet Marketing - 100 Tips in 100 Days

Tips 30 - 40 of 100

Well it seems I've gotten behind schedule again. So to keep up with my 100 tips in 100 days motif, I'm adding another combination post. This post combines real estate Internet marketing tips 30 through 40, with a "learn more" link for each one.

Without further ado...

Real Estate Marketing Online - Lead Generation Tips
Search engine marketing and online PR can drive traffic to your website. But what do you do with them once they're on your site? This article picks up where traffic acquisition leaves off, offering specific strategies for generating website leads.

Blog Marketing for Real Estate Agents
This article is part of a series that provides insight on the unique ways a blog can be used to further your real estate marketing objectives.

11 Tips for Email Marketing Success
Email marketing is still a viable medium, but it takes more effort these days to break through the clutter. The article below gives specific tips on improving your email-marketing message.

Use Email Marketing Software for Simplicity
If you use email to keep in touch with a large list of current and past clients, you owe it to yourself to purchase an email marketing program like Constant Contact or IntelliContact. It makes it easier for people to sign up, and easier for you to manage the list and dispatch emails.

Boost Your Online Visibility
Every real estate agent wants his or her website to rank well in the search engines. With so many buyers and sellers online these days, it's a no-brainer. Search engine visibility can increase the amount of qualified traffic to your website, and that has a direct impact on client acquisition.

Generate Website Leads with a School Report
People look to real estate agents for their expertise on local home prices, local market conditions, local school information and more. You can turn this desire into a lead-generating campaign simply by giving people what they want ... local information.

Website Design: The Usability Factor
If people find your real estate website hard to navigate and use, there's a strong chance they'll leave without taking any action whatsoever. This article offers timeless tips for making a website more usable -- and by extension more profitable.

Real Estate Web Design - An Agent's Guide
In reality, real estate website design is not much different than any other kind of web design. All of the basic principles of marketing and usability apply. The only thing that's unique about a real estate website is the audience and the objective.

Improve Search Engine Visibility with a Sitemap
An XML sitemap is basically a list of all your website's pages, coded in XML format. Search engines will use your sitemap file as a map to all of your pages. This helps ensure you'll get search engine "credit" for as many of your web pages as possible, thus improving your overall search engine visibility.

Boost Your SEO with an Optimized Press Release
Did you know you can submit a press release online (with keyword-rich links to your website) for only $80? It's true, and it's a tactic I use about once a month for publicity, direct exposure, and yes ... SEO benefits.

Combine Your Online and Offline Marketing
Your real estate marketing program should cover more than one channel. When you combine multiple marketing channels to serve a common goal, you can accomplish a lot more. Here's an example using real estate postcards along with your website.

Look for real estate Internet marketing tip #41 tomorrow!

~Brandon